{"id":4254921,"date":"2021-12-07T07:08:25","date_gmt":"2021-12-07T05:08:25","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/dept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein\/"},"modified":"2021-12-07T07:08:25","modified_gmt":"2021-12-07T07:08:25","slug":"dept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein\/","title":{"rendered":"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Zur\u00fcck\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tZur\u00fcck zu allen Artikeln\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tDEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/12\/Ada_by_Dept_KV.png\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Jannis-Ritterspach-150x150.jpg\"\n\t\t\talt=\"Jannis Ritterspach\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tJannis Ritterspach\t\t<br \/>\n\t\tManaging Director \n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDatum\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t7 December 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tAda ist die eigens von DEPT\u00ae entwickelte Marketing-Technologieplattform, die Marken beim Aufbau und der Beschleunigung des Digitalgesch\u00e4fts unterst\u00fctzt. Kreativit\u00e4t, Technologie, Daten und Menschen stellen die Grundlage f\u00fcr digitalen Erfolg dar. Ada by DEPT\u00ae kombiniert diese vier erfolgsentscheidenden Faktoren in Form einer Plattform mit nahtloser Integration von Drittanbietern wie der Google Marketing Plattform, Facebook, Salesforce, Amazon, TikTok und LinkedIn, die heutzutage Tausende von Kampagnen bedienen.\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein\/\"\n\t\t\t\tdata-share-title=\"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link in Zwischenablage kopiert.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fdept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein\/\"\n\t\t\t\tdata-share-title=\"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fdept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein\/\"\n\t\t\t\tdata-share-title=\"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fdept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein%2F&#038;text=DEPT\u00ae%20f\u00fchrt%20eine%20eigene%20All-in-One%20Marketing-Technologieplattform%20ein\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein\/\"\n\t\t\t\tdata-share-title=\"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fdept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein\/\"\n\t\t\t\tdata-share-title=\"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div\n\t\tclass=\"image-wrap block-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/12\/Ada_by_Dept_KV.png\"\n\t\t\t\tclass=\"image block-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tJay Pattisall, Principal Analyst bei Forrester, schrieb in einem k\u00fcrzlich erschienenen Bericht mit dem Titel <a href=\"https:\/\/www.forrester.com\/report\/The-Agency-Data-Platforms-That-Will-Power-Creativity-At-Scale\/RES146195\" target=\"_blank\" rel=\"noreferrer noopener\">The Agency Data Platforms That Will Power Creativity At Scale<\/a>, dass \u201edas Versprechen datengesteuerter Kreativit\u00e4t in greifbarer N\u00e4he, aber noch nicht Realit\u00e4t ist. Die Daten- und Technologiekapazit\u00e4ten von Agenturen r\u00fccken in den Mittelpunkt, da jeder CMO den wachsenden Druck sp\u00fcrt, mehr Leistung aus seinen Marketing- und Medieninvestitionen herauszuholen.&#8221;\u00a0\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tAda by DEPT\u00ae wurde mit der Erfahrung von \u00fcber tausend der besten Marketers von DEPT\u00ae entwickelt, mit dem Fokus Unternehmen zu unterst\u00fctzen:\t<\/p>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><ul class=\"lists lists__color--richBlack lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li><strong>Automatisierung<\/strong> umfangreicher digitaler Abl\u00e4ufe und sich wiederholender Aufgaben, um hyper-personalisierte Werbung in gro\u00dfem Umfang zu erstellen.<\/li><li><strong>Erkenntnisse<\/strong> durch die Kombination von Datenquellen f\u00fcr eine bessere Zielgruppenforschung, Zielgruppenansprache und Entscheidungsfindung \u00fcber alle digitalen Touchpoints hinweg zu gewinnen.<\/li><li><strong>Beschleunigung<\/strong> des Wachstums durch KI und maschinelles Lernen, die Kampagnen intelligenter und schneller machen.\u00a0<\/li><\/ul><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein\/\"\n\t\t\t\tdata-share-title=\"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link in Zwischenablage kopiert.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fdept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein\/\"\n\t\t\t\tdata-share-title=\"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fdept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein\/\"\n\t\t\t\tdata-share-title=\"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fdept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein%2F&#038;text=DEPT\u00ae%20f\u00fchrt%20eine%20eigene%20All-in-One%20Marketing-Technologieplattform%20ein\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein\/\"\n\t\t\t\tdata-share-title=\"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fdept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein\/\"\n\t\t\t\tdata-share-title=\"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"jumbotron block-jumbotron__jumbotron jumbotron__background--white jumbotron__text--white\"\n\tdata-position=\"bottom left\"\n>\n\t<div class=\"video video__type--vimeo jumbotron__video\">\n\t<div\n\t\tclass=\"video__player jumbotron__video plyr__video-embed js-video-player\"\n\t\tdata-provider=\"vimeo\"\n\t\tdata-ratio=\"sixteen-nine\"\n\t\tdata-autoplay=\"true\"\n\t\tdata-loop=\"true\"\n\t\tdata-muted=\"true\"\n\t\tdata-background-mode=\"false\"\n\t\tdata-auto-pause=\"true\"\n\t\tdata-controls=\"progress,mute,play,forward,rewind\">\n\n\t\t\t\t\t<iframe\n\t\t\t\tclass=\"video__ratio--sixteen-nine\"\n\t\t\t\tsrc=\"https:\/\/player.vimeo.com\/video\/653629028?background=0&#038;autoplay=1&#038;controls=0&#038;byline=0&#038;title=0&#038;muted=1&#038;loop=1&#038;portrait=0&#038;speed=0&#038;gesture=media&#038;dnt=1\"\n\t\t\t\tframeBorder=\"0\"\n\t\t\t\tallow=\"autoplay; fullscreen\"\n\t\t\t\tallowFullScreen\n\t\t\t\ttitle=\"Vimeo video\"\n\t\t\t><\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\t\t\t<div class=\"jumbotron__content block-jumbotron__jumbotron-content will-animate\">\n\t\n\t<h2 class=\"heading js-jumbotron-heading heading__size--xxl heading__align--left block-jumbotron__title jumbotron__title jumbotron__title\">\n\t\t\t<span><\/span>\t<\/h2>\n\t\t\t<\/div>\n\t\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDie Marketing-Technologieplattform nutzt die Daten von Milliarden von Anzeigen, die in Hunderten von L\u00e4ndern in Tausenden von Kampagnen geschaltet wurden, um die Ergebnisse in den Bereichen Search, Social, TV, Programmatic und Marketplace zu verbessern und Marken dabei zu helfen, schneller fundierte und intelligentere Entscheidungen zu treffen. Rituals, die f\u00fchrende europ\u00e4ische Kosmetikkette, hat ihren Online-Umsatz beispielsweise um 186 % gesteigert, indem sie die Daten und Martech-L\u00f6sungen der Dept-Plattform genutzt hat. Zu den anderen Marken, die von DEPT\u00ae entwickelte L\u00f6sungen nutzen, geh\u00f6ren Philips, JustEat Takeaway, Ralph Lauren, AXA, Douglas, Nivea und Dextro Energy.<br><br><em>\u201eMarken leben in einer sich st\u00e4ndig ver\u00e4ndernden Welt, in der es immer schwieriger wird, die Ergebnisse von Marketingma\u00dfnahmen zu messen und sinnvolle Interaktionen zu schaffen&#8221;, sagt Willem Blom, Partner und Global SVP for Media, Performance and Data, DEPT\u00ae. \u201eMit Ada by DEPT\u00ae k\u00f6nnen wir die Reise \u00fcber alle Marketingkan\u00e4le hinweg besser steuern. Wir k\u00f6nnen Kund:innen mit unserer bew\u00e4hrten Martech-Plattform dabei unterst\u00fctzen, dynamische Assets in gro\u00dfem Umfang zu erstellen, manuelle Arbeit zu automatisieren und ihr Wachstum zu beschleunigen.&#8221;\u00a0<\/em>\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tAda by DEPT\u00ae startet mit L\u00f6sungen zur Steigerung der Leistung in den Bereichen Medien, Daten und Datenschutz, SEO, Marktpl\u00e4tze und dynamische Assets. <br><br>Um mehr \u00fcber Ada by DEPT\u00ae zu erfahren, besuchen Sie <a href=\"https:\/\/www.deptagency.com\/de-dach\/service\/digital-marketing\/ada-by-dept-all-in-one-martech-plattform\/\" target=\"_blank\" rel=\"noreferrer noopener\">hier<\/a>.\u00a0\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein\/\"\n\t\t\t\tdata-share-title=\"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link in Zwischenablage kopiert.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fdept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein\/\"\n\t\t\t\tdata-share-title=\"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fdept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein\/\"\n\t\t\t\tdata-share-title=\"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fdept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein%2F&#038;text=DEPT\u00ae%20f\u00fchrt%20eine%20eigene%20All-in-One%20Marketing-Technologieplattform%20ein\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein\/\"\n\t\t\t\tdata-share-title=\"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fdept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-fuehrt-eine-eigene-all-in-one-marketing-technologieplattform-ein\/\"\n\t\t\t\tdata-share-title=\"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMehr Artikel?\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/de-dach\/alle-insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tAlle Artikel ansehen\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-ist-webby-agency-network-of-the-year\/\"\n\t\t\t\ttitle=\"DEPT\u00ae ist Webby \u201eAgency &amp; Network of the Year\u201c 2026\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/04\/webby-winners-dept-2026.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae ist Webby \u201eAgency &amp; Network of the Year\u201c 2026\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Marjan Straathof\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae ist Webby \u201eAgency &amp; Network of the Year\u201c 2026<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-bringt-growth-invention-auf-die-webby-shortlists\/\"\n\t\t\t\ttitle=\"DEPT\u00ae bringt Growth Invention mit 20 Nominierungen auf die Webby Shortlist\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/webbys-2026-dept.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae bringt Growth Invention mit 20 Nominierungen auf die Webby Shortlist\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Marjan Straathof\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae bringt Growth Invention mit 20 Nominierungen auf die Webby Shortlist<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-ernennt-roy-armale-chief-product-officer\/\"\n\t\t\t\ttitle=\"DEPT\u00ae ernennt Roy Armale zum Chief Product Officer, um sein Growth Invention Model weiter zu skalieren\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/Roy-Armale-Inisght-1920x1080-1.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae ernennt Roy Armale zum Chief Product Officer, um sein Growth Invention Model weiter zu skalieren\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae ernennt Roy Armale zum Chief Product Officer, um sein Growth Invention Model weiter zu skalieren<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-get-in-touch js-block-get-in-touch\">\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--left block-get-in-touch__column--richBlack\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xl heading__align--left block-get-in-touch__heading\">\n\t\t\tFragen?\t<\/h2>\t<\/div>\n\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--right block-get-in-touch__column--white\">\n\t<div\n\t\tclass=\"image-wrap block-get-in-touch__image-wrap\"\n\t\tdata-align=\"top center\"\n\t\t\t>\n\n\t\t\t<div style=\"background-image:url(https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Jannis-Ritterspach.jpg)\" class=\"image image--bg block-get-in-touch__image\" ><\/div>\n\t\n\t<\/div>\t\t\t<div class=\"block-get-in-touch__specialist\">\n\t\t\t\t<p class=\"heading heading__color--richBlack heading__size--xxs heading__align--left block-get-in-touch__subtitle\">\n\t\t\tManaging Director \t<\/p><h3 class=\"heading heading__color--richBlack heading__size--m heading__align--left block-get-in-touch__person-title\">\n\t\t\tJannis Ritterspach\t<\/h3>\t\t\t<\/div>\n\t\t\n\t\t<button\tclass=\"cta-bar block-get-in-touch__cta-bar js-cta-bar\"\n\tid=\"block-get-in-touch-4bd868c17c87d804066a5c9b780c2043\"\n\ttitle=\"Jetzt Kontakt aufnehmen\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tJetzt Kontakt aufnehmen\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path d='M11.5215 17.2609L17.2607 12L11.5215 6.73912' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M16.7827 12L6.26099 12' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M23 12C23 5.92487 18.0751 0.999999 12 1C5.92487 1 1 5.92487 1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12ZM17.7674 11.4471L12.0283 6.18627L11.0147 7.292L15.3326 11.25L6.26099 11.25L6.26099 12.75L15.3326 12.75L11.0147 16.708L12.0283 17.8137L17.7675 12.5529L18.3706 12L17.7674 11.4471Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/div>\n\t<\/div>\n<\/button>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-get-in-touch-4bd868c17c87d804066a5c9b780c2043\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Schlie\u00dfen\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tSchlie\u00dfen\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-get-in-touch__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/www2.deptagency.com\/l\/321011\/2018-08-22\/hqqkrl\"\n\t\tclass=\"pardot-forms__embed block-get-in-touch__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Zur\u00fcck\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tZur\u00fcck\t\t<\/span>\n\t\n<\/button><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4253802,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"person":[371],"insight-topics":[42452],"class_list":["post-4254921","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_insight_featured":true,"dept_current_cpt_partner":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Ada ist die eigens von DEPT\u00ae entwickelte Marketing-Technologieplattform, die Marken beim Aufbau und der Beschleunigung des Digitalgesch\u00e4fts unterst\u00fctzt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/insight\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"Ada ist die eigens von DEPT\u00ae entwickelte Marketing-Technologieplattform, die Marken beim Aufbau und der Beschleunigung des Digitalgesch\u00e4fts unterst\u00fctzt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/insight\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-07T07:08:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/12\/Ada_by_Dept_KV.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\\\/\"},\"author\":{\"name\":\"Alexandra Moorhouse\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#\\\/schema\\\/person\\\/57d70812ce2b4e6d6b8cd6afd8963ce1\"},\"headline\":\"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein\",\"datePublished\":\"2021-12-07T05:08:25+00:00\",\"dateModified\":\"2021-12-07T07:08:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\\\/\"},\"wordCount\":8,\"image\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Ada_by_Dept_KV.png\",\"inLanguage\":\"de-DACH\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\\\/\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\\\/\",\"name\":\"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Ada_by_Dept_KV.png\",\"datePublished\":\"2021-12-07T05:08:25+00:00\",\"dateModified\":\"2021-12-07T07:08:25+00:00\",\"description\":\"Ada ist die eigens von DEPT\u00ae entwickelte Marketing-Technologieplattform, die Marken beim Aufbau und der Beschleunigung des Digitalgesch\u00e4fts unterst\u00fctzt.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\\\/#breadcrumb\"},\"inLanguage\":\"de-DACH\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DACH\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Ada_by_Dept_KV.png\",\"contentUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/Ada_by_Dept_KV.png\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DACH\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#\\\/schema\\\/person\\\/57d70812ce2b4e6d6b8cd6afd8963ce1\",\"name\":\"Alexandra Moorhouse\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DACH\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g\",\"caption\":\"Alexandra Moorhouse\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein - DEPT\u00ae","description":"Ada ist die eigens von DEPT\u00ae entwickelte Marketing-Technologieplattform, die Marken beim Aufbau und der Beschleunigung des Digitalgesch\u00e4fts unterst\u00fctzt.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/insight\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\/","og_locale":"de_DE","og_type":"article","og_title":"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein - DEPT\u00ae","og_description":"Ada ist die eigens von DEPT\u00ae entwickelte Marketing-Technologieplattform, die Marken beim Aufbau und der Beschleunigung des Digitalgesch\u00e4fts unterst\u00fctzt.","og_url":"https:\/\/www.deptagency.com\/insight\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\/","og_site_name":"DEPT\u00ae","article_modified_time":"2021-12-07T07:08:25+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/12\/Ada_by_Dept_KV.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.deptagency.com\/insight\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\/#article","isPartOf":{"@id":"https:\/\/www.deptagency.com\/insight\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\/"},"author":{"name":"Alexandra Moorhouse","@id":"https:\/\/www.deptagency.com\/en-uki\/#\/schema\/person\/57d70812ce2b4e6d6b8cd6afd8963ce1"},"headline":"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein","datePublished":"2021-12-07T05:08:25+00:00","dateModified":"2021-12-07T07:08:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.deptagency.com\/insight\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\/"},"wordCount":8,"image":{"@id":"https:\/\/www.deptagency.com\/insight\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/12\/Ada_by_Dept_KV.png","inLanguage":"de-DACH"},{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/insight\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\/","url":"https:\/\/www.deptagency.com\/insight\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\/","name":"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/insight\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\/#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/insight\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/12\/Ada_by_Dept_KV.png","datePublished":"2021-12-07T05:08:25+00:00","dateModified":"2021-12-07T07:08:25+00:00","description":"Ada ist die eigens von DEPT\u00ae entwickelte Marketing-Technologieplattform, die Marken beim Aufbau und der Beschleunigung des Digitalgesch\u00e4fts unterst\u00fctzt.","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/insight\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\/#breadcrumb"},"inLanguage":"de-DACH","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/insight\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\/"]}]},{"@type":"ImageObject","inLanguage":"de-DACH","@id":"https:\/\/www.deptagency.com\/insight\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\/#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/12\/Ada_by_Dept_KV.png","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/12\/Ada_by_Dept_KV.png","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/insight\/dept-introduces-all-in-one-proprietary-marketing-technology-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/de-dach\/"},{"@type":"ListItem","position":2,"name":"DEPT\u00ae f\u00fchrt eine eigene All-in-One Marketing-Technologieplattform ein"}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DACH"},{"@type":"Person","@id":"https:\/\/www.deptagency.com\/en-uki\/#\/schema\/person\/57d70812ce2b4e6d6b8cd6afd8963ce1","name":"Alexandra Moorhouse","image":{"@type":"ImageObject","inLanguage":"de-DACH","@id":"https:\/\/secure.gravatar.com\/avatar\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g","caption":"Alexandra Moorhouse"}}]}},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/insight\/4254921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/users\/40"}],"version-history":[{"count":0,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/insight\/4254921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/media\/4253802"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/media?parent=4254921"}],"wp:term":[{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/person?post=4254921"},{"taxonomy":"insight-topic","embeddable":true,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/insight-topics?post=4254921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}