{"id":4254414,"date":"2023-11-20T16:16:48","date_gmt":"2023-11-20T14:16:48","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/studio-dumbar-dept-verbindet-sport-und-musik-anlaesslich-des-50-jaehrigen-jubilaeums-der-utah-jazz\/"},"modified":"2023-11-20T16:16:48","modified_gmt":"2023-11-20T14:16:48","slug":"studio-dumbar-dept-verbindet-sport-und-musik-anlaesslich-des-50-jaehrigen-jubilaeums-der-utah-jazz","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/de-dach\/insight\/studio-dumbar-dept-verbindet-sport-und-musik-anlaesslich-des-50-jaehrigen-jubilaeums-der-utah-jazz\/","title":{"rendered":"Studio Dumbar\/DEPT\u00ae verbindet Sport und Musik anl\u00e4sslich des 50-j\u00e4hrigen Jubil\u00e4ums der Utah Jazz"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Zur\u00fcck\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tZur\u00fcck zu allen Artikeln\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tStudio Dumbar\/DEPT\u00ae verbindet Sport und Musik anl\u00e4sslich des 50-j\u00e4hrigen Jubil\u00e4ums der Utah Jazz\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/11\/Utah-Jazz-Studio-Dumbar.png\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/10\/Stefan-Schroeter-Dept-01-13593-150x150.jpg\"\n\t\t\talt=\"Stefan Schr\u00f6ter\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tStefan Schr\u00f6ter\t\t<br \/>\n\t\tProduct Design Lead\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDatum\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t20 November 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-statement block-statement__background-color--white block-statement__align--left\">\n\t<p\t\tclass=\"typography block-statement__title typography__color--onyxGrey typography__size--h5 typography__align--left\"\n\t\t\t>\n\t\tUm das 50-j\u00e4hrige Jubil\u00e4um geb\u00fchrend zu feiern, hat Utah Jazz eine Immersive Motion Experience f\u00fcr alle Fans des Basketballteams gelauncht. Utah Jazz arbeitete daf\u00fcr erneut mit Studio Dumbar\/DEPT\u00ae zusammen, um eine energiegeladene Design Identit\u00e4t zu entwickeln, die sich von der Dynamik des Basketballs und dem Rhythmus der Jazzmusik inspirieren l\u00e4sst.<br>\t<\/p><\/div>\n\n<div class=\"video video__type--vimeo block-video__video\">\n\t<div\n\t\tclass=\"video__player block-video__video plyr__video-embed js-video-player\"\n\t\tdata-provider=\"vimeo\"\n\t\tdata-ratio=\"sixteen-nine\"\n\t\tdata-autoplay=\"true\"\n\t\tdata-loop=\"true\"\n\t\tdata-muted=\"true\"\n\t\tdata-background-mode=\"false\"\n\t\tdata-auto-pause=\"true\"\n\t\tdata-controls=\"progress,mute,play,forward,rewind\">\n\n\t\t\t\t\t<iframe\n\t\t\t\tclass=\"video__ratio--sixteen-nine\"\n\t\t\t\tsrc=\"https:\/\/player.vimeo.com\/video\/884854984?background=0&#038;autoplay=1&#038;controls=0&#038;byline=0&#038;title=0&#038;muted=1&#038;loop=1&#038;portrait=0&#038;speed=0&#038;gesture=media&#038;dnt=1\"\n\t\t\t\tframeBorder=\"0\"\n\t\t\t\tallow=\"autoplay; fullscreen\"\n\t\t\t\tallowFullScreen\n\t\t\t\ttitle=\"Vimeo video\"\n\t\t\t><\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDieses Design ist ein Update der Utah DesignIdentit\u00e4t aus dem letzten Jahr. W\u00e4hrend des Designprozesses lie\u00df sich das Team von Studio Dumbar\/DEPT\u00ae von der umfangreichen visuellen Geschichte der Utah Jazz inspirieren: Das Team hatte Zugang zu einem umfassenden Archiv mit Trikots, Schriften, Logos und vielem mehr aus 50 Jahren, was den Motion- und 3D-Designer:innen einen einzigartigen Blick auf die Geschichte der Marke erm\u00f6glichte.\u00a0<br><br>Das Design dreht sich um die Energy of Motion, mit Elementen wie reaktiver 2D-Typografie, metallischen 3D-Mustern, soundbasierten Motions und individuellen Basketb\u00e4llen, die aus Materialien aus Utah hergestellt wurden.<br><br>Das Design System des Projekts st\u00fctzt sich auf vier wichtige S\u00e4ulen:\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><ul class=\"lists lists__color--lightGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>Rhythmisches Momentum: Kinetische Typografie, inspiriert von der Jazzmusik, mit Blick auf Rhythmus und Tempo.<\/li><li>Physikalische Kontraste: Die Verschmelzung von kontrastierenden Objekten und Materialien in einem 3D-Raum, um die Geschichte des Jazz zu vermitteln.<\/li><li>Pl\u00f6tzliche Dimensionalit\u00e4t: Die Einbindung von 2D- in 3D-Elemente, um die Wirkung von Typografie und Mustern zu verst\u00e4rken.<\/li><li>Kontinuierlicher Fluss: St\u00e4ndig flie\u00dfende Muster, welche die dynamische, verspielte und ausdrucksstarke Marke Jazz widerspiegeln.<\/li><\/ul><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div 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noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fstudio-dumbar-dept-verbindet-sport-und-musik-anlaesslich-des-50-jaehrigen-jubilaeums-der-utah-jazz%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/studio-dumbar-dept-verbindet-sport-und-musik-anlaesslich-des-50-jaehrigen-jubilaeums-der-utah-jazz\/\"\n\t\t\t\tdata-share-title=\"Studio Dumbar\/DEPT\u00ae verbindet Sport und Musik anl\u00e4sslich des 50-j\u00e4hrigen Jubil\u00e4ums der Utah Jazz\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"video video__type--vimeo block-video__video\">\n\t<div\n\t\tclass=\"video__player block-video__video plyr__video-embed js-video-player\"\n\t\tdata-provider=\"vimeo\"\n\t\tdata-ratio=\"sixteen-nine\"\n\t\tdata-autoplay=\"true\"\n\t\tdata-loop=\"true\"\n\t\tdata-muted=\"false\"\n\t\tdata-background-mode=\"false\"\n\t\tdata-auto-pause=\"true\"\n\t\tdata-controls=\"progress,play,forward,rewind\">\n\n\t\t\t\t\t<iframe\n\t\t\t\tclass=\"video__ratio--sixteen-nine\"\n\t\t\t\tsrc=\"https:\/\/player.vimeo.com\/video\/884856527?background=0&#038;autoplay=1&#038;controls=0&#038;byline=0&#038;title=0&#038;muted=0&#038;loop=1&#038;portrait=0&#038;speed=0&#038;gesture=media&#038;dnt=1\"\n\t\t\t\tframeBorder=\"0\"\n\t\t\t\tallow=\"autoplay; fullscreen\"\n\t\t\t\tallowFullScreen\n\t\t\t\ttitle=\"Vimeo video\"\n\t\t\t><\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t&#8220;Die Zusammenarbeit mit Studio Dumbar\/DEPT\u00ae war au\u00dfergew\u00f6hnlich. Ihr Team hat unsere kreativen Erwartungen weitaus \u00fcbertroffen, und die Partnerschaft ist eine wahre Freude&#8221;, Tyler Andrews, Art Director, Utah Jazz.\u00a0<br><br>&#8220;Es kommt nicht oft vor, dass man mit einer Marke zusammenarbeiten kann, die eine so reiche visuelle Geschichte und eine so hohe Energie hat. Wir haben uns sehr gefreut, dass man uns gebeten hat, das Jubil\u00e4um von Utah Jazz mitzufeiern und eine Experience zu schaffen, welche die Fans begeistert&#8221;, Liza Enebeis, Creative Director, Studio Dumbar\/DEPT\u00ae\u00a0<br><br>Die entwickelte Design Identit\u00e4t wird in der Arena, in den Hype Reels der Spieler, in den Zuschaueransprachen w\u00e4hrend der Spiele und in der digitalen Kommunikation verwendet, um den Fans eine eizigartige Experience zu bieten. Die Zusammenarbeit zwischen Utah Jazz und Studio Dumbar\/DEPT\u00ae begann 2020 mit der Kampagne f\u00fcr die Playoffs, gefolgt von einer Auffrischung der visuellen Identit\u00e4t des Teams im vergangenen Jahr 2022.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/studio-dumbar-dept-verbindet-sport-und-musik-anlaesslich-des-50-jaehrigen-jubilaeums-der-utah-jazz\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/studio-dumbar-dept-verbindet-sport-und-musik-anlaesslich-des-50-jaehrigen-jubilaeums-der-utah-jazz\/\"\n\t\t\t\tdata-share-title=\"Studio Dumbar\/DEPT\u00ae verbindet Sport und Musik anl\u00e4sslich des 50-j\u00e4hrigen Jubil\u00e4ums der Utah Jazz\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page 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Shortlist\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Marjan Straathof\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae bringt Growth Invention mit 20 Nominierungen auf die Webby Shortlist<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-ernennt-roy-armale-chief-product-officer\/\"\n\t\t\t\ttitle=\"DEPT\u00ae ernennt Roy Armale zum Chief Product Officer, um sein Growth Invention Model weiter zu skalieren\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/Roy-Armale-Inisght-1920x1080-1.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae ernennt Roy Armale zum Chief Product Officer, um sein Growth Invention Model weiter zu 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