{"id":4254344,"date":"2024-06-19T10:02:44","date_gmt":"2024-06-19T08:02:44","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/wie-essence-die-gen-z-begeistert-mit-ai-und-neuen-digitalen-brand-experiences\/"},"modified":"2024-06-19T10:02:44","modified_gmt":"2024-06-19T08:02:44","slug":"wie-essence-die-gen-z-begeistert-mit-ai-und-neuen-digitalen-brand-experiences","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/de-dach\/insight\/wie-essence-die-gen-z-begeistert-mit-ai-und-neuen-digitalen-brand-experiences\/","title":{"rendered":"Wie essence die Gen Z begeistert \u2013 Mit AI und neuen digitalen Brand Experiences"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Zur\u00fcck\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tZur\u00fcck zu allen Artikeln\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tWie essence die Gen Z begeistert \u2013 Mit AI und neuen digitalen Brand Experiences\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/06\/DEPTxOMR-28.jpg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Jan-Gutkuhn-DEPT\u00ae-150x150.png\"\n\t\t\talt=\"Jan Gutkuhn\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tJan Gutkuhn\t\t<br \/>\n\t\tDirector Strategy &amp; Consulting \/ Emerging Technologies\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDatum\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t19 June 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-statement block-statement__background-color--white block-statement__align--left\">\n\t<p\t\tclass=\"typography block-statement__title typography__color--onyxGrey typography__size--h5 typography__align--left\"\n\t\t\t>\n\t\tK\u00fcnstliche Intelligenz ist gekommen, um zu bleiben. Aber die Integration in Ihr Unternehmen kann ziemlich herausfordernd sein. In dieser Masterclass auf dem OMR Festival 2024 gaben cosnova und DEPT\u00ae Einblicke darin, wie sie gemeinsam handlungsorientierte, schnelle KI-Use Cases geschaffen haben. Zudem teilten\u00a0 sie einen Ausblick darauf, was Marken in den n\u00e4chsten Jahren erwarten k\u00f6nnen.\t<\/p><\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--white typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tDarum ging es in der Masterclass:<br>\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tWie Sie KI in Unternehmensroutinen integrieren \u2013 von kleinen Testpiloten bis hin zu gro\u00dfen Prozessinnovationen.<br><br>Wie Marken KI nutzen k\u00f6nnen, um das Kundenerlebnis zu verbessern und schnelle Erfolge zu erzielen.<br><br>Wie Ihr Unternehmen neue und innovative Wege nutzt, um die Kundenbindung mit KI-gesteuerten Chatbots zu f\u00f6rdern und zu verbessern.<br><br>Wie die internationale Beauty-Marke essence ihre virtuelle Assistentin Kenna auf die junge und dynamische Zielgruppe der Gen Z ausrichtet, um Markenbegeisterung zu entfachen.\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><a\tclass=\"cta-button block-cta-button__cta-button cta-button__color--lightGrey cta-button__style--sticky\" href=\"https:\/\/www.youtube.com\/watch?v=RAZQlM4kQ_c&amp;t=1131s\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\t\n\t\t\t<span>\n\t\t\tSchauen Sie sich jetzt das Recording an!\t\t<\/span>\n\t\n<\/a><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div 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fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fwie-essence-die-gen-z-begeistert-mit-ai-und-neuen-digitalen-brand-experiences%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/wie-essence-die-gen-z-begeistert-mit-ai-und-neuen-digitalen-brand-experiences\/\"\n\t\t\t\tdata-share-title=\"Wie essence die Gen Z begeistert \u2013 Mit AI und neuen digitalen Brand Experiences\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"video video__type--youtube block-video__video\">\n\t<div\n\t\tclass=\"video__player block-video__video plyr__video-embed js-video-player\"\n\t\tdata-provider=\"youtube\"\n\t\tdata-ratio=\"sixteen-nine\"\n\t\tdata-autoplay=\"false\"\n\t\tdata-loop=\"false\"\n\t\tdata-muted=\"false\"\n\t\tdata-background-mode=\"false\"\n\t\tdata-auto-pause=\"true\"\n\t\tdata-controls=\"progress,play,forward,rewind\">\n\n\t\t\t\t\t<iframe\n\t\t\t\tclass=\"video__ratio--sixteen-nine\"\n\t\t\t\tsrc=\"https:\/\/www.youtube-nocookie.com\/embed\/RAZQlM4kQ_c&#038;t=1131s?origin=https:\/\/plyr.io&#038;iv_load_policy=3&#038;autoplay=0&#038;modestbranding=1&#038;playsinline=1&#038;showinfo=0&#038;rel=0&#038;enablejsapi=1&#038;controls=0&#038;loop=0\"\n\t\t\t\tframeBorder=\"0\"\n\t\t\t\tallow=\"autoplay; fullscreen\"\n\t\t\t\tallowFullScreen\n\t\t\t\ttitle=\"YouTube video\"\n\t\t\t><\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\n<div class=\"block-image-with-content-cards js-block-image-with-content-cards swiper-container block-image-with-content-cards__color--white\">\n\t<h2\t\tclass=\"typography block-image-with-content-cards__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\t\t>\n\t\tMeet our speakers<br>\t<\/h2><div\tclass=\"block-image-with-content-cards__controls\" >\n\t<button\tclass=\"cta-button block-image-with-content-cards__prev cta-button__color--onyxGrey cta-button__style--icon js-block-image-with-content-cards-prev\" title=\"Previous\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-filled-border-color)' fill='var(--dept-button-icon-filled-background-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-filled-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\n<\/button><button\tclass=\"cta-button block-image-with-content-cards__next cta-button__color--onyxGrey cta-button__style--icon js-block-image-with-content-cards-next\" title=\"Next\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-filled-border-color)' fill='var(--dept-button-icon-filled-background-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><path class='icon-center' d='M20.326 30 30.5 20.674l-10.174-9.326m9.326 9.328H11' stroke='var(--dept-button-icon-filled-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\n<\/button><\/div>\n\t<div class=\"block-image-with-content-cards__pagination js-block-image-with-content-cards-pagination\"><\/div>\n\n\t<div class=\"block-image-with-content-cards__items swiper-wrapper\">\n\t\t\n<div class='block-image-with-content-cards__item'><div class='block-image-with-content-cards__item-inner'><div class=\"speaker-content-card block-speaker-content-card__speaker-content-card\">\n\t<div\n\t\tclass=\"image-wrap speaker-content-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Gesine-Meitler-Dept-02-e1627485608705.jpg\"\n\t\t\t\tclass=\"image speaker-content-card__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><h3\t\tclass=\"typography speaker-content-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tGesine Meitler\t<\/h3><p\t\tclass=\"typography speaker-content-card__position typography__color--grey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDirector Business Development &amp; Partner, DEPT\u00ae\t<\/p><p\t\tclass=\"typography speaker-content-card__quote typography__color--bodyOnWhite typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tGesine Meitler, Director Business Development &amp; Partner bei DEPT\u00ae, ist Digitalexpertin in den Bereichen Commerce, Innovation und Customer Experience und seit 2021 verantwortlich f\u00fcr das Business Development bei DEPT\u00ae Deutschland. Sie war an der Markteinf\u00fchrung und dem Vertrieb von neuen Services wie Live Shopping, AI, Web3 und Virtual Spaces beteiligt. Von 2012 bis 2021 hat Gesine Meitler bei DEPT\u00ae zahlreiche E-Commerce- und Digital-Projekte im Fashion-, Beauty- und Lifestyle-Bereich f\u00fcr Kund:innenen wie Douglas, adidas, Birkenstock und Marc O&#8217;Polo auf den Weg gebracht, interdisziplin\u00e4re, kompetente Projektteams geleitet und damit nachhaltige Markenerfolge gesichert.<br>\t<\/p><a\tclass=\"speaker-content-card__linked-in\" href=\"https:\/\/www.linkedin.com\/in\/gesine-meitler\/\" title=\"LinkedIn profile\" aria-label=\"LinkedIn profile\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M0 1.146C0 .513.526 0 1.175 0h13.65C15.474 0 16 .513 16 1.146v13.708c0 .633-.526 1.146-1.175 1.146H1.175C.526 16 0 15.487 0 14.854V1.146Zm4.943 12.248V6.169H2.542v7.225h2.401Zm-1.2-8.212c.837 0 1.358-.554 1.358-1.248-.015-.709-.52-1.248-1.342-1.248-.822 0-1.359.54-1.359 1.248 0 .694.521 1.248 1.327 1.248h.016Zm4.908 8.212V9.359c0-.216.016-.432.08-.586.173-.431.568-.878 1.232-.878.869 0 1.216.662 1.216 1.634v3.865h2.401V9.25c0-2.22-1.184-3.252-2.764-3.252-1.274 0-1.845.7-2.165 1.193v.025h-.016l.016-.025V6.169h-2.4c.03.678 0 7.225 0 7.225h2.4Z' fill='currentColor'\/><\/svg><\/a><\/div><\/div><\/div>\n\n<div class='block-image-with-content-cards__item'><div class='block-image-with-content-cards__item-inner'><div class=\"speaker-content-card block-speaker-content-card__speaker-content-card\">\n\t<div\n\t\tclass=\"image-wrap speaker-content-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/08\/Jan-Gutkuhn_DEPT\u00ae-1.jpg\"\n\t\t\t\tclass=\"image speaker-content-card__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><h3\t\tclass=\"typography speaker-content-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tJan Gutkuhn\t<\/h3><p\t\tclass=\"typography speaker-content-card__position typography__color--grey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDirector Emerging Technologies &amp; Partner, DEPT\u00ae<strong>\u00a0<\/strong>\t<\/p><p\t\tclass=\"typography speaker-content-card__quote typography__color--bodyOnWhite typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tJan Gutkuhn ist Director Emerging Technologies und Partner bei DEPT\u00ae, einer globalen Marketing- und Technologieagentur. Er ist au\u00dferdem Mitbegr\u00fcnder des ersten digitalen Festivals f\u00fcr Web3 und Metaverse, dem Meta Festival. Jan arbeitet seit \u00fcber 15 Jahren an der Schnittstelle von Branding, Handel, Kultur und technischer Innovation und unterst\u00fctzt seit 2021 Marken und Einzelh\u00e4ndler wie H&amp;M, AboutYou und Vogue Business bei ihren ersten Schritten im Metaverse.<br>\t<\/p><a\tclass=\"speaker-content-card__linked-in\" href=\"https:\/\/www.linkedin.com\/in\/jan-gutkuhn\/\" title=\"LinkedIn profile\" aria-label=\"LinkedIn profile\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M0 1.146C0 .513.526 0 1.175 0h13.65C15.474 0 16 .513 16 1.146v13.708c0 .633-.526 1.146-1.175 1.146H1.175C.526 16 0 15.487 0 14.854V1.146Zm4.943 12.248V6.169H2.542v7.225h2.401Zm-1.2-8.212c.837 0 1.358-.554 1.358-1.248-.015-.709-.52-1.248-1.342-1.248-.822 0-1.359.54-1.359 1.248 0 .694.521 1.248 1.327 1.248h.016Zm4.908 8.212V9.359c0-.216.016-.432.08-.586.173-.431.568-.878 1.232-.878.869 0 1.216.662 1.216 1.634v3.865h2.401V9.25c0-2.22-1.184-3.252-2.764-3.252-1.274 0-1.845.7-2.165 1.193v.025h-.016l.016-.025V6.169h-2.4c.03.678 0 7.225 0 7.225h2.4Z' fill='currentColor'\/><\/svg><\/a><\/div><\/div><\/div>\n\n<div class='block-image-with-content-cards__item'><div class='block-image-with-content-cards__item-inner'><div class=\"speaker-content-card block-speaker-content-card__speaker-content-card\">\n\t<div\n\t\tclass=\"image-wrap speaker-content-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/06\/constance-stein.1024x1024.jpg\"\n\t\t\t\tclass=\"image speaker-content-card__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><h3\t\tclass=\"typography speaker-content-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tConstance Stein\t<\/h3><p\t\tclass=\"typography speaker-content-card__position typography__color--grey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tSenior Manager GenAI, cosnova GmbH\u00a0\t<\/p><p\t\tclass=\"typography speaker-content-card__quote typography__color--bodyOnWhite typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tConstance Stein beweist in ihrer Rolle als GenAI Manager bei cosnova, dass man sowohl Technik- als auch Beauty-Nerd sein kann. Mit ihrer Expertise hat sie die GenAI-Strategie f\u00fcr die globalen Beauty-Marken essence &amp; Catrice ma\u00dfgeblich gepr\u00e4gt und innovative Projekte ins Leben gerufen, die KI nutzen, um Kreativit\u00e4t und Kund:innenenbindung auf die n\u00e4chste Stufe zu heben. Unter ihrer Leitung schafft cosnova einzigartige Erlebnisse, die nicht nur die Bed\u00fcrfnisse der Gen Z und Gen A erf\u00fcllen, sondern auch die Art und Weise pr\u00e4gen, wie cosnova Sch\u00f6nheit in rund 80 L\u00e4ndern weltweit zum Leben erweckt.<br>\t<\/p><a\tclass=\"speaker-content-card__linked-in\" href=\"https:\/\/www.linkedin.com\/in\/constancestein\/\" title=\"LinkedIn profile\" aria-label=\"LinkedIn profile\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M0 1.146C0 .513.526 0 1.175 0h13.65C15.474 0 16 .513 16 1.146v13.708c0 .633-.526 1.146-1.175 1.146H1.175C.526 16 0 15.487 0 14.854V1.146Zm4.943 12.248V6.169H2.542v7.225h2.401Zm-1.2-8.212c.837 0 1.358-.554 1.358-1.248-.015-.709-.52-1.248-1.342-1.248-.822 0-1.359.54-1.359 1.248 0 .694.521 1.248 1.327 1.248h.016Zm4.908 8.212V9.359c0-.216.016-.432.08-.586.173-.431.568-.878 1.232-.878.869 0 1.216.662 1.216 1.634v3.865h2.401V9.25c0-2.22-1.184-3.252-2.764-3.252-1.274 0-1.845.7-2.165 1.193v.025h-.016l.016-.025V6.169h-2.4c.03.678 0 7.225 0 7.225h2.4Z' fill='currentColor'\/><\/svg><\/a><\/div><\/div><\/div>\n\n<div class='block-image-with-content-cards__item'><div class='block-image-with-content-cards__item-inner'><div class=\"speaker-content-card block-speaker-content-card__speaker-content-card\">\n\t<div\n\t\tclass=\"image-wrap speaker-content-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/08\/David-Pajung-Dept-01-1-14950.jpg\"\n\t\t\t\tclass=\"image speaker-content-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"David Pajung \"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><h3\t\tclass=\"typography speaker-content-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tDavid Pajung\t<\/h3><p\t\tclass=\"typography speaker-content-card__position typography__color--grey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tHead of Web3, DEPT\u00ae\u00a0\t<\/p><p\t\tclass=\"typography speaker-content-card__quote typography__color--bodyOnWhite typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDavid Pajung hat f\u00fcr DEPT\u00ae als Key Account Manager und Innovation &amp; Business Development Lead f\u00fcr Kund:innen im Bereich Innovation &amp; Strategie gearbeitet. Seit diesem Jahr ist er als Head of Web3 t\u00e4tig und konzentriert sich auf die ganzheitliche Beratung und Entwicklung von Web3-Projekten f\u00fcr die Kund:innen von DEPT\u00ae. Gemeinsam mit dem globalen Web3\/DEPT\u00ae Team koordiniert er die Umsetzung von Metaverse Experiences, Gaming Experiences, NFT Marketplaces und Extended Reality Projekten. Mit seinem Team betreut er Kund:innen in der DACH-Region.\t<\/p><a\tclass=\"speaker-content-card__linked-in\" href=\"https:\/\/www.linkedin.com\/in\/david-pajung-a30aa2106\/\" title=\"LinkedIn profile\" aria-label=\"LinkedIn profile\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M0 1.146C0 .513.526 0 1.175 0h13.65C15.474 0 16 .513 16 1.146v13.708c0 .633-.526 1.146-1.175 1.146H1.175C.526 16 0 15.487 0 14.854V1.146Zm4.943 12.248V6.169H2.542v7.225h2.401Zm-1.2-8.212c.837 0 1.358-.554 1.358-1.248-.015-.709-.52-1.248-1.342-1.248-.822 0-1.359.54-1.359 1.248 0 .694.521 1.248 1.327 1.248h.016Zm4.908 8.212V9.359c0-.216.016-.432.08-.586.173-.431.568-.878 1.232-.878.869 0 1.216.662 1.216 1.634v3.865h2.401V9.25c0-2.22-1.184-3.252-2.764-3.252-1.274 0-1.845.7-2.165 1.193v.025h-.016l.016-.025V6.169h-2.4c.03.678 0 7.225 0 7.225h2.4Z' fill='currentColor'\/><\/svg><\/a><\/div><\/div><\/div>\n\n<div class='block-image-with-content-cards__item'><div class='block-image-with-content-cards__item-inner'><div class=\"speaker-content-card block-speaker-content-card__speaker-content-card\">\n\t<div\n\t\tclass=\"image-wrap speaker-content-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/06\/virtualinfluencer_kenna_portrait-1.png\"\n\t\t\t\tclass=\"image speaker-content-card__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><h3\t\tclass=\"typography speaker-content-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tKenna by essence\t<\/h3><p\t\tclass=\"typography speaker-content-card__position typography__color--grey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tVirtual Assistant, cosnova GmbH\u00a0\t<\/p><p\t\tclass=\"typography speaker-content-card__quote typography__color--bodyOnWhite typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tKenna ist eine virtuelle Assistentin, die 2023 im &#8220;Fun Lab&#8221; von essence HQ neu eingef\u00fchrt wurde. Sie unterst\u00fctzt die essence- Community als Mitglied des essence-Community-Management-Teams und setzt sich daf\u00fcr ein, das Vertrauen durch Spa\u00df und positive Ver\u00e4nderungen zu st\u00e4rken.<br>\t<\/p><\/div><\/div><\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-de\/insight\/der-weg-von-genai-im-jahr-2024\/\"\n\t\t\t\ttitle=\"GenAI im Jahr 2024\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/01\/From-content-creation-to-the-conceptual-web_-GenAIs-2024-trajectory-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"GenAI im Jahr 2024\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAI&emsp;\u2022&emsp;Tobias Cummins\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>GenAI im Jahr 2024<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-de\/insight\/dept-ist-die-webby-awards-agency-of-the-year-2024\/\"\n\t\t\t\ttitle=\"DEPT\u00ae ist die Webby Awards Agency of the Year 2024\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/04\/webby-awards-2024-featured-Insight-alt.jpg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae ist die Webby Awards Agency of the Year 2024\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;Larissa Rimmler\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae ist die Webby Awards Agency of the Year 2024<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--external universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/service\/kuenstliche-intelligenz\/\"\n\t\t\t\ttitle=\"DEPT\u00ae\/AI\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/01\/DEPT-AI-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae\/AI\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tSERVICE\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae\/AI<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tMehr erfahren\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-get-in-touch js-block-get-in-touch\">\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--left block-get-in-touch__column--richBlack\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xl heading__align--left block-get-in-touch__heading\">\n\t\t\tFragen?\t<\/h2>\t<\/div>\n\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--right block-get-in-touch__column--white\">\n\t<div\n\t\tclass=\"image-wrap block-get-in-touch__image-wrap\"\n\t\tdata-align=\"top center\"\n\t\t\t>\n\n\t\t\t<div style=\"background-image:url(https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Jan-Gutkuhn-DEPT\u00ae.png)\" class=\"image image--bg block-get-in-touch__image\" ><\/div>\n\t\n\t<\/div>\t\t\t<div class=\"block-get-in-touch__specialist\">\n\t\t\t\t<p class=\"heading heading__color--richBlack heading__size--xxs heading__align--left block-get-in-touch__subtitle\">\n\t\t\tDirector Strategy &amp; Consulting \/ Emerging Technologies\t<\/p><h3 class=\"heading heading__color--richBlack heading__size--m heading__align--left block-get-in-touch__person-title\">\n\t\t\tJan Gutkuhn\t<\/h3>\t\t\t<\/div>\n\t\t\n\t\t<button\tclass=\"cta-bar block-get-in-touch__cta-bar js-cta-bar\"\n\tid=\"block-get-in-touch-f62d47e7147e380d65e606c553f32e76\"\n\ttitle=\"Jetzt Kontakt aufnehmen\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span 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