{"id":4255409,"date":"2021-04-14T07:17:00","date_gmt":"2021-04-14T05:17:00","guid":{"rendered":"https:\/\/www.deptagency.com\/industry\/konsumguter-dienstleistungen\/"},"modified":"2025-03-27T16:31:47","modified_gmt":"2025-03-27T14:31:47","slug":"konsumguter-dienstleistungen","status":"publish","type":"industry","link":"https:\/\/www.deptagency.com\/de-dach\/industry\/konsumguter-dienstleistungen\/","title":{"rendered":"Konsumg\u00fcter"},"content":{"rendered":"<div class=\"block-industry-intro\">\n\t<p\tclass=\"text text-sans-112 block-industry-intro__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Konsumg\u00fcter<\/p><p\tclass=\"text text-sans-24 block-industry-intro__subtitle\"\n\tdata-animation=\"slide\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" >Die Kosumg\u00fcter-Branche befindet sich in st\u00e4ndigem Wandel. Wir bieten Ihnen eine einzigartige Kombination aus Beratung, Technologie und Marketing, um Ihnen dabei zu helfen, in einer sich st\u00e4ndig ver\u00e4ndernden Welt immer einen Schritt voraus zu sein. Gewinnen Sie neue Kund:innen \u2013 und halten Sie diese \u00fcber Jahre hinweg.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/04\/DEPT\u00aeCPG-Retail-media-1920x1080-1.png\"\n\t\t\t\t\talt=\"empty bottles\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-event-content-v2 js-block-event-content-v2 has-top-divider\">\n\t<p\tclass=\"text text-sans-48 block-event-content-v2__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >CPG-Marken zu f\u00fchrenden Akteuren in <span class=\"is-fancy-serif\">Kultur und Lifestyle machen<\/span><\/p>\n\t<div\n\t\tclass=\"block-event-content-v2__content js-block-event-content-v2-content\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.15\"\n\t\tdata-animation-stagger=\"0.15\"\n\t>\n\t\t\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Mit dem Auftauchen neuer Disruptoren m\u00fcssen Marken aus den Bereichen Lebensmittel und Getr\u00e4nke, Gesundheit und Beauty, Haushalts- und Haustierpflege st\u00e4ndig um die Aufmerksamkeit auf den physischen und digitalen M\u00e4rkten k\u00e4mpfen. Gleichzeitig dr\u00fccken veraltete technische Systeme, verschlungene Lieferketten und makro\u00f6konomische Herausforderungen auf die Gewinnspannen und f\u00fchren zu ineffizienten Abl\u00e4ufen.<br><br>Um in dieser komplexen und wettbewerbsintensiven Branche erfolgreich zu sein, m\u00fcssen Marken einen modernen, datengest\u00fctzten Ansatz verfolgen, um mit den Verbraucher:innen in Kontakt zu treten, ihr Vertrauen zu gewinnen und ihre Loyalit\u00e4t zu erhalten. Denn in der \u00c4ra des bewussten Konsums gelten die alten Regeln der Markenbindung nicht mehr.<br><br>Indem wir die datengesteuerte Entscheidungsfindung und digitale Customer Experience in den Mittelpunkt Ihrer Gesch\u00e4ftsabl\u00e4ufe stellen, unterst\u00fctzen wir Marken dabei, personalisierte und zukunftsf\u00e4hige Experiences zu entwickeln und dabei ethische Praktiken und Rentabilit\u00e4t in den Einklang zu bringen.<\/p>\n\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t><br>Personalisierung skalieren<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Durch die Nutzung von Kreativ-, Daten- und KI-F\u00e4higkeiten unterst\u00fctzen wir eine Personalisierung auf h\u00f6chstem Niveau mit ma\u00dfgeschneiderter Kreativit\u00e4t f\u00fcr globale Zielgruppen.<\/p>\n\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t>Marken aufbauen, die inspirieren und beeinflussen<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Unser Ansatz transformiert Kaufprozesse und macht sie intuitiv und einpr\u00e4gsam. Durch Storytelling und die authentische Zusammenarbeit mit Creators stellen wir sicher, dass Ihre Marke bei Ihrer Zielgruppe auf gro\u00dfe Resonanz st\u00f6\u00dft. Jede Interaktion z\u00e4hlt.<\/p>\n\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t>Commerce Pioniere<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Unser Team unterst\u00fctzt Sie bei der Verwirklichung Ihrer wichtigsten Ziele im Bereich Commerce und Retail, von der Optimierung von B2B-K\u00e4ufen bis hin zur Einf\u00fchrung unwiderstehlicher D2C-Angebote. Durch die Zusammenarbeit mit f\u00fchrenden Technologie- und Retail Media-Plattformen bieten wir Ihnen die Flexibilit\u00e4t, Innovation und Skalierbarkeit, die Sie ben\u00f6tigen, um auf dem Markt einen Schritt voraus zu sein.<\/p>\n\t<\/div>\n\n\t<button class=\"block-event-content-v2__button-reveal js-block-event-content-v2-button-reveal text-sans-16\" aria-expanded=\"false\">\n\t\tMehr lesen\t<\/button>\n<\/div>\n\n<div class=\"text-divider text-sans-20 block-text-divider__text-divider\">\n\t<\/div>\n\n<div class=\"block-title-with-cta\">\n\t<div class=\"block-title-with-cta__title-wrap\">\n\t\t<p\tclass=\"text text-sans-112 block-title-with-cta__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" >Digitale <span class=\"is-fancy-serif\">L\u00f6sungen<\/span><\/p><p\tclass=\"text text-sans-24 block-title-with-cta__subtitle\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" >Integrierte F\u00e4higkeiten, die Konsumg\u00fctermarken aufbauen, die inspirieren, wachsen und innovativ sind.<\/p>\t<\/div>\n\t<a\tclass=\"button-v2 text-sans-16 is-outline block-title-with-cta__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.75\" href=\"https:\/\/www.deptagency.com\/de-dach\/solutions\/\" >\n\tALLE SERVICES ANSEHEN<\/a><\/div>\n\n<div class=\"block-image-and-fact block-image-and-fact--border-top\" data-theme=\"light\">\n\t<p\tclass=\"text text-sans-32-48 block-image-and-fact__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Brand &amp; Media<\/p><p\tclass=\"text text-sans-24-28 block-image-and-fact__text\"\n\tdata-animation=\"slide\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" data-animation-delay=\"0.15\" >Setzen Sie Ihre Markenwerte mit kreativen Aktivierungen und lebendigen Online Communities in die Tat um. Wir sind f\u00fchrend im Influencer Marketing und entwickeln Social Media Strategien, die Ihre Marke verk\u00f6rpern und Engagement, Sichtbarkeit und Umsatz steigern.<\/p>\n\t\t\t<div class=\"block-image-and-fact__content\">\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tclass=\"block-image-and-fact__image\"\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/05\/johnnie-walker-3.png\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<div class=\"block-image-and-fact block-image-and-fact--border-top\" data-theme=\"light\">\n\t<p\tclass=\"text text-sans-32-48 block-image-and-fact__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Commerce<\/p><p\tclass=\"text text-sans-24-28 block-image-and-fact__text\"\n\tdata-animation=\"slide\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" data-animation-delay=\"0.15\" >Verbessern Sie Ihre Conversion Rate und erhalten Sie die Kundenbindung mit End-to-End Commerce L\u00f6sungen. Wir entwickeln effektive, Branded Shopping Experiences auf Ihrer Plattform, die Inspiration, Engagement und Verkauf nahtlos miteinander verbinden.<\/p>\n\t\t\t<div class=\"block-image-and-fact__content\">\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tclass=\"block-image-and-fact__image\"\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/01\/002-Heinz-min.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<div class=\"block-image-and-fact block-image-and-fact--border-top\" data-theme=\"light\">\n\t<p\tclass=\"text text-sans-32-48 block-image-and-fact__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Customer Experience<\/p><p\tclass=\"text text-sans-24-28 block-image-and-fact__text\"\n\tdata-animation=\"slide\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" data-animation-delay=\"0.15\" >Wir zeichnen uns durch die Einf\u00fchrung von CX-Strategien aus, die die Kundenbindung und das Wachstum f\u00f6rdern. Unsere einzigartige Mischung aus Kreativit\u00e4t, Daten und k\u00fcnstlicher Intelligenz in Verbindung mit propriet\u00e4ren Automatisierungstools erm\u00f6glicht personalisierte Botschaften und nahtlose End-to-End Experiences, die Ihre Kund:innen dazu verleiten, immer wieder zur\u00fcckzukommen.<\/p>\n\t\t\t<div class=\"block-image-and-fact__content\">\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tclass=\"block-image-and-fact__image\"\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/douglas_3.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<div class=\"block-image-and-fact block-image-and-fact--border-top\" data-theme=\"light\">\n\t<p\tclass=\"text text-sans-32-48 block-image-and-fact__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Tech &amp; Data<\/p><p\tclass=\"text text-sans-24-28 block-image-and-fact__text\"\n\tdata-animation=\"slide\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" data-animation-delay=\"0.15\" >M\u00f6chten Sie kreative Technologien wie Spatial Computing, AR\/VR, Gaming und Kl f\u00fcr Ihre Marke erforschen? Wir k\u00f6nnen Ihnen dabei helfen, Ihre Kauferfahrung neu zu definieren und sie f\u00fcr Ihre Zielgruppe sowohl online als auch offline ansprechend und nahtlos zu gestalten.<\/p>\n\t\t\t<div class=\"block-image-and-fact__content\">\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tclass=\"block-image-and-fact__image\"\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/Kenna-Anatomie-dach.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<div class=\"block-image-and-fact block-image-and-fact--border-top\" data-theme=\"light\">\n\t<p\tclass=\"text text-sans-32-48 block-image-and-fact__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >KI Transformation<\/p><p\tclass=\"text text-sans-24-28 block-image-and-fact__text\"\n\tdata-animation=\"slide\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" data-animation-delay=\"0.15\" >Gewinnen Sie die Kontrolle \u00fcber Ihre Daten und nutzen Sie diese als Wettbewerbsvorteil. Unser Kreativ-, Data und Kl-Team bietet Personalisierung auf h\u00f6chstem Niveau und hilft Ihnen, die richtigen Entscheidungen zur richtigen Zeit zu treffen, um Ihr Wachstum zu beschleunigen.<\/p>\n\t\t\t<div class=\"block-image-and-fact__content\">\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tclass=\"block-image-and-fact__image\"\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/05\/avina_4.png\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<div class=\"text-divider text-sans-20 block-text-divider__text-divider\">\n\t<\/div>\n\n<div class=\"block-highlighted-logos\" style=\"--logo-count: 5\">\n\t<div class=\"block-highlighted-logos__title-wrap\">\n\t\t<p\tclass=\"text text-sans-48 block-highlighted-logos__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Unsere <span class=\"is-fancy-serif\">Kunden<\/span><\/p><p\tclass=\"text text-sans-24 block-highlighted-logos__subtitle\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Wir haben das Vergn\u00fcgen, mit einigen der einflussreichsten und innovativsten Konsumg\u00fctermarken der Welt zusammenzuarbeiten.<\/p>\t<\/div>\n\n\t<div\n\t\tclass=\"block-highlighted-logos__images\"\n\t\tdata-animation=\"scale-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-delay=\"0.15\"\n\t\tdata-animation-stagger=\"0.15\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Unilever.svg\"\n\t\t\t\talt=\"Unilever logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Proctor-Gamble-PG.svg\"\n\t\t\t\talt=\"Proctor &amp; Gamble logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Pepsico.svg\"\n\t\t\t\talt=\"Pepsico logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Mondelez.svg\"\n\t\t\t\talt=\"Mondelez International logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Heinz.svg\"\n\t\t\t\talt=\"Heinz logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Diageo.svg\"\n\t\t\t\talt=\"Diageo logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Danone.svg\"\n\t\t\t\talt=\"Danone logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Colgate-Palmolive.svg\"\n\t\t\t\talt=\"Colgate-Palmolive logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Biersdorf.svg\"\n\t\t\t\talt=\"Beiersdorf logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/reckitt.svg\"\n\t\t\t\talt=\"Reckitt Benckiser logo\">\n\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-event-content-v2 js-block-event-content-v2 has-top-divider\">\n\t<p\tclass=\"text text-sans-48 block-event-content-v2__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Wir verhelfen <span class=\"is-fancy-serif\">Konsumg\u00fctermarken zum Wettbewerbsvortei<\/span>l<\/p>\n\t<div\n\t\tclass=\"block-event-content-v2__content js-block-event-content-v2-content\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.15\"\n\t\tdata-animation-stagger=\"0.15\"\n\t>\n\t\t\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Konsument:innen interagieren t\u00e4glich mit Konsumg\u00fctern und kaufen diese. F\u00fcr bekannte Marken bis hin zu D2C-Disruptoren ist es eine Herausforderung, die bevorzugte Marke der Kund:innen f\u00fcr ihre t\u00e4glichen Eink\u00e4ufe zu werden \u2013 und zu bleiben \u2013 was einen strategischen und innovativen Ansatz f\u00fcr Technologie und Marketing erfordert. In der riesigen Landschaft der Konsumg\u00fcterindustrie helfen wir Marken dabei, sich in ihren Kategorien einen Wettbewerbsvorteil zu verschaffen.<\/p>\n\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t><br>Food &amp; beverage<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Wir entwickeln digitale Marketingkampagnen mit herausragenden kreativen Elementen, die FMCG Marken zu einem Leuchtturm in der \u00fcberf\u00fcllten Lebensmittel- und Getr\u00e4nkeindustrie machen. Unsere Social Media Strategien und Kooperationen mit Influencer:innen sind darauf ausgerichtet, die Markentreue zu st\u00e4rken und gleichzeitig die Vorz\u00fcge von Transparenz bei den Inhaltsstoffen und Nachhaltigkeit in jeder Botschaft zu betonen.<\/p>\n\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t>Health &amp; beauty<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Strategisches und ausgekl\u00fcgeltes Marketing sorgt daf\u00fcr, dass Gesundheits- und Beautymarken nicht nur wettbewerbsf\u00e4hig sind, sondern sich von der Konkurrenz abheben. Durch ansprechenden, educational Content und personalisiertes Marketing k\u00f6nnen wir Ihnen helfen, die Kundenbindung zu st\u00e4rken und gleichzeitig die einzigartigen Vorteile Ihrer Marke hervorzuheben.<\/p>\n\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t>Home care<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Marken im Bereich der Heimpflege stehen vor besonderen H\u00fcrden, insbesondere wenn es darum geht, ihre Produkte von den preisg\u00fcnstigeren Angeboten der Einzelh\u00e4ndler zu differenezieren. Durch gezielte Marketingkampagnen stellen wir sicher, dass die Vorteile und die korrekte Anwendung der Produkte effektiv kommuniziert werden, damit sich die Marken in einem wettbewerbsintensiven Markt abheben.<\/p>\n\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t>Pet care<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Wir haben die steigende Marktnachfrage nach hochwertigen, spezialisierten Haustierpflegeprodukten erkannt. Mit unserem Know-how im Bereich E-Commerce und Abonnementmodelle passen wir die Online Pr\u00e4senz von Marken an die sich ver\u00e4ndernden Einkaufsgewohnheiten an und sichern so ihren Platz in den Haushalten treuer Tierhalter:innen.<\/p>\n\t<\/div>\n\n\t<button class=\"block-event-content-v2__button-reveal js-block-event-content-v2-button-reveal text-sans-16\" aria-expanded=\"false\">\n\t\tMehr lesen\t<\/button>\n<\/div>\n\n<div class=\"text-divider text-sans-20 block-text-divider__text-divider\">\n\t<\/div>\n\n<div class=\"block-work-listing\">\n\t<div class=\"block-work-listing__title-wrap\">\n\t\t<p\tclass=\"text text-sans-112 block-work-listing__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" ><strong>PIONEERING <\/strong><span class=\"is-fancy-serif\">Cases<\/span><\/p><p\tclass=\"text text-sans-48 block-work-listing__subtitle\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" >Entdecken Sie einige unserer Lieblingscases aus der CPG Branche, die erfolgreiche Ergebnisse f\u00fcr Konsumg\u00fcterarken erzielen.<\/p>\t<\/div>\n\t<a\tclass=\"button-v2 text-sans-16 is-outline block-work-listing__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.75\" href=\"https:\/\/www.deptagency.com\/de-dach\/work\/\" >\n\tALLE CASES ENTDECKEN<\/a>\n\t<div\n\t\tclass=\"block-work-listing__items\"\n\t\tdata-animation=\"fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.25\"\n\t\tdata-animation-stagger=\"0.1\">\n\t\t<a\n\tclass=\"listing-card is-seven-four\" href=\"https:\/\/www.deptagency.com\/case\/redefining-a-150-year-old-brands-digital-presence\/\" >\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<video\n\t\t\t\tautoplay\n\t\t\t\tmuted\n\t\t\t\tdisablepictureinpicture\n\t\t\t\tdisableremoteplayback\n\t\t\t\tplaysinline\n\t\t\t\tloop\n\t\t\t\tcontrolslist=\"nodownload nofullscreen noremoteplayback\"\n\t\t\t\tclass=\"listing-card__video\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/01\/DEPT-x-Heinz.mp4\"\n\t\t\t\taria-hidden=\"true\"\n\t\t\t><\/video>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #E53238\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>Redefining a 150-year-old brand\u2019s digital presence<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>Heinz<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Brand &amp; Media<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Consumer Packaged Goods<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a><a\n\tclass=\"listing-card is-square\" href=\"https:\/\/www.deptagency.com\/case\/kenna-the-first-ai-powered-virtual-beauty-assistant-by-essence-cosnova\/\" >\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<video\n\t\t\t\tautoplay\n\t\t\t\tmuted\n\t\t\t\tdisablepictureinpicture\n\t\t\t\tdisableremoteplayback\n\t\t\t\tplaysinline\n\t\t\t\tloop\n\t\t\t\tcontrolslist=\"nodownload nofullscreen noremoteplayback\"\n\t\t\t\tclass=\"listing-card__video\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/Kenna.mp4\"\n\t\t\t\taria-hidden=\"true\"\n\t\t\t><\/video>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #E53297\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>Meet Kenna, the first AI-powered virtual beauty assistant<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>essence<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>AI Transformation<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Consumer Packaged Goods<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a><a\n\tclass=\"listing-card is-three-two\" href=\"https:\/\/www.deptagency.com\/en-uki\/case\/coca-cola\/\" >\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<video\n\t\t\t\tautoplay\n\t\t\t\tmuted\n\t\t\t\tdisablepictureinpicture\n\t\t\t\tdisableremoteplayback\n\t\t\t\tplaysinline\n\t\t\t\tloop\n\t\t\t\tcontrolslist=\"nodownload nofullscreen noremoteplayback\"\n\t\t\t\tclass=\"listing-card__video\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/Coca-Cola_Dogstudio_Dept.mp4\"\n\t\t\t\taria-hidden=\"true\"\n\t\t\t><\/video>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #E53238\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>Harnessing the power of AI-assisted storytelling<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>Coca-Cola<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>AI<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Consumer Packaged Goods<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a><a\n\tclass=\"listing-card is-three-two\" href=\"https:\/\/www.deptagency.com\/en-uki\/case\/footsteps-of-progress-empowering-women-in-eastern-europe\/\" >\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<video\n\t\t\t\tautoplay\n\t\t\t\tmuted\n\t\t\t\tdisablepictureinpicture\n\t\t\t\tdisableremoteplayback\n\t\t\t\tplaysinline\n\t\t\t\tloop\n\t\t\t\tcontrolslist=\"nodownload nofullscreen noremoteplayback\"\n\t\t\t\tclass=\"listing-card__video\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/Johnnie-Walker-Footsteps.mp4\"\n\t\t\t\taria-hidden=\"true\"\n\t\t\t><\/video>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #FFBB00\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>Footsteps of Progress: Empowering women in Eastern Europe<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>Johnnie Walker<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Brand &amp; Media<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Consumer Packaged Goods<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a><a\n\tclass=\"listing-card is-square\" href=\"https:\/\/www.deptagency.com\/case\/accelerate-digital-growth-using-salesforce-marketing-cloud\/\" >\n\t\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<picture class=\"listing-card__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/06\/Nivea-How-to-take-care-dry-hands-step-8.jpeg\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #1027EF\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>Accelerating digital growth using Salesforce Marketing Cloud<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>Beiersdorf \/ NIVEA<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Brand &amp; Media<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Consumer Packaged Goods<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-statement\">\n\t<p\tclass=\"text text-sans-88 block-highlighted-statement__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Wo Kreativit\u00e4t auf Innovation trifft<\/p><p\tclass=\"text text-sans-28 block-highlighted-statement__text\"\n\tdata-animation=\"slide\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" data-animation-delay=\"0.15\" >Mit unserer einzigartigen Mischung aus Marketing und Tech Expertise sind wir in der Lage, beeindruckende und zugleich wirksame Kreativleistungen zu liefern, die durch strategische Beratung und umfassende, datenbasierte Kunden Insights unterst\u00fctzt werden \u2013 und all das mit der neuesten Technologie und KI.<\/p><a\tclass=\"button-v2 text-sans-16 is-outline block-highlighted-statement__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.25\" href=\"https:\/\/www.deptagency.com\/de-dach\/contact\/\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\tJETZT KONTAKT AUFNEHMEN<\/a><\/div>\n\n<div class=\"text-divider text-sans-20 block-text-divider__text-divider\">\n\t<\/div>\n\n<div class=\"block-custom-listing\">\n\t<h2\tclass=\"text text-sans-48 block-custom-listing__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" >On our <span class=\"is-fancy-serif\">Mind<\/span><\/h2><a\tclass=\"button-v2 text-sans-16 is-outline block-custom-listing__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.75\" href=\"https:\/\/www.deptagency.com\/de-dachl\/insights\/\" >\n\tALLE INSIGHTS ENTDECKEN<\/a>\n\t<div\n\t\tclass=\"block-custom-listing__items\"\n\t\tdata-animation=\"fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.25\"\n\t\tdata-animation-stagger=\"0.1\">\n\t\t<a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/insight\/mastering-top-of-funnel-marketing-measurement-in-retail-and-cpg\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/08\/Impact-of-marketing-media-1-500x300-1.jpg\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>Mastering top-of-funnel marketing measurement in retail and CPG<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/insight\/how-cpg-brands-can-succeed-in-the-competitive-retail-media-landscape\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/06\/cpg-retail-media.jpg\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Brand &amp; Media<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>How CPG brands can succeed in the competitive retail media landscape<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/insight\/jagermeister-relaunches-global-brand-websites\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/09\/JagermeisterDEPT-NDH2.0-wLogo-1.jpg\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>News<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>J\u00e4germeister relaunches global brand websites<\/p>\t<\/div>\n\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4282556,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_industry_video":{"type":"local"},"footnotes":""},"person":[],"class_list":["post-4255409","industry","type-industry","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"featured_case_study_1":"","featured_case_study_2":"","listing_theme":"light"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Konsumg\u00fcter - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Konsumg\u00fcter finden sich in jedem Haushalt und auch auf Dienstleistungen kann heute wohl niemand verzichten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/de-dach\/industry\/konsumguter-dienstleistungen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Konsumg\u00fcter - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"Konsumg\u00fcter finden sich in jedem Haushalt und auch auf Dienstleistungen kann heute wohl niemand verzichten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/de-dach\/industry\/konsumguter-dienstleistungen\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-27T14:31:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/CPG-Thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"341\" \/>\n\t<meta property=\"og:image:height\" content=\"192\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/industry\\\/konsumguter-dienstleistungen\\\/\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/industry\\\/konsumguter-dienstleistungen\\\/\",\"name\":\"Konsumg\u00fcter - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/industry\\\/konsumguter-dienstleistungen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/industry\\\/konsumguter-dienstleistungen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/CPG-Thumbnail.jpg\",\"datePublished\":\"2021-04-14T05:17:00+00:00\",\"dateModified\":\"2025-03-27T14:31:47+00:00\",\"description\":\"Konsumg\u00fcter finden sich in jedem Haushalt und auch auf Dienstleistungen kann heute wohl niemand verzichten.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/industry\\\/konsumguter-dienstleistungen\\\/#breadcrumb\"},\"inLanguage\":\"de-DACH\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/industry\\\/konsumguter-dienstleistungen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DACH\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/industry\\\/konsumguter-dienstleistungen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/CPG-Thumbnail.jpg\",\"contentUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/CPG-Thumbnail.jpg\",\"width\":341,\"height\":192},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/industry\\\/konsumguter-dienstleistungen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Konsumg\u00fcter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DACH\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Konsumg\u00fcter - DEPT\u00ae","description":"Konsumg\u00fcter finden sich in jedem Haushalt und auch auf Dienstleistungen kann heute wohl niemand verzichten.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/de-dach\/industry\/konsumguter-dienstleistungen\/","og_locale":"de_DE","og_type":"article","og_title":"Konsumg\u00fcter - DEPT\u00ae","og_description":"Konsumg\u00fcter finden sich in jedem Haushalt und auch auf Dienstleistungen kann heute wohl niemand verzichten.","og_url":"https:\/\/www.deptagency.com\/de-dach\/industry\/konsumguter-dienstleistungen\/","og_site_name":"DEPT\u00ae","article_modified_time":"2025-03-27T14:31:47+00:00","og_image":[{"width":341,"height":192,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/CPG-Thumbnail.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/de-dach\/industry\/konsumguter-dienstleistungen\/","url":"https:\/\/www.deptagency.com\/de-dach\/industry\/konsumguter-dienstleistungen\/","name":"Konsumg\u00fcter - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/de-dach\/industry\/konsumguter-dienstleistungen\/#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/de-dach\/industry\/konsumguter-dienstleistungen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/CPG-Thumbnail.jpg","datePublished":"2021-04-14T05:17:00+00:00","dateModified":"2025-03-27T14:31:47+00:00","description":"Konsumg\u00fcter finden sich in jedem Haushalt und auch auf Dienstleistungen kann heute wohl niemand verzichten.","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/de-dach\/industry\/konsumguter-dienstleistungen\/#breadcrumb"},"inLanguage":"de-DACH","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/de-dach\/industry\/konsumguter-dienstleistungen\/"]}]},{"@type":"ImageObject","inLanguage":"de-DACH","@id":"https:\/\/www.deptagency.com\/de-dach\/industry\/konsumguter-dienstleistungen\/#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/CPG-Thumbnail.jpg","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/CPG-Thumbnail.jpg","width":341,"height":192},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/de-dach\/industry\/konsumguter-dienstleistungen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/de-dach\/"},{"@type":"ListItem","position":2,"name":"Konsumg\u00fcter"}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DACH"}]}},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/industry\/4255409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/industry"}],"about":[{"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/types\/industry"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/users\/40"}],"version-history":[{"count":2,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/industry\/4255409\/revisions"}],"predecessor-version":[{"id":4286870,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/industry\/4255409\/revisions\/4286870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/media\/4282556"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/media?parent=4255409"}],"wp:term":[{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/person?post=4255409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}