{"id":4254068,"date":"2021-07-19T08:27:31","date_gmt":"2021-07-19T08:27:31","guid":{"rendered":"https:\/\/www.deptagency.com\/event\/death-of-the-cookie-navigating-the-cookieless-world\/"},"modified":"2021-07-19T08:27:31","modified_gmt":"2021-07-19T08:27:31","slug":"death-of-the-cookie-navigating-the-cookieless-world","status":"publish","type":"event","link":"https:\/\/www.deptagency.com\/de-dach\/event\/death-of-the-cookie-navigating-the-cookieless-world\/","title":{"rendered":"Death of the cookie &#8211; navigating the cookieless world"},"content":{"rendered":"<div\n\tclass=\"block-event-details js-block-event-details\"\n\tdata-event-start=\"2021-06-10T12:00:00Z\"data-event-end=\"2021-06-10T13:00:00Z\">\n\t<div class=\"block-event-details__header-container\">\n\t\t<button\tclass=\"cta-button block-event-details__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Zur\u00fcck\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tZur\u00fcck zu allen Events\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-event-details__event-title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tDeath of the cookie &#8211; navigating the cookieless world\t<\/h1>\n\t\t<div class=\"block-event-details__content-floating-bar-mobile\">\n\t\t\t<p\t\tclass=\"typography block-event-details__event-date-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tDatum\t<\/p><p\t\tclass=\"typography block-event-details__event-date typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-mobile-date-field-value\"\n\t\t\t>\n\t\t10. June\t<\/p><p\t\tclass=\"typography block-event-details__event-time-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left js-block-event-details-mobile-time-field-label\"\n\t\t\t>\n\t\tUhrzeit\t<\/p><p\t\tclass=\"typography block-event-details__event-time typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-mobile-time-field-value\"\n\t\t\t>\n\t\t12:00 &#8211; 13:00\t<\/p><p\t\tclass=\"typography block-event-details__event-location-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tLocation\t<\/p><p\t\tclass=\"typography block-event-details__event-location typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t#homeoffice\t<\/p>\t\t<\/div>\n\n\t\t<div\n\t\tclass=\"image-wrap block-event-details__featured-image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/07\/cookie-featured-immage-1.jpeg\"\n\t\t\t\tclass=\"image block-event-details__featured-image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t<\/div>\n\n\t<div class=\"block-event-details__content\">\n\t\t<div class=\"block-event-details__content-people\">\n\t\t\t<div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\n\t<div class=\"author__text\">\n\t\t\t\t<br \/>\n\t\t\n\t\t\t<\/div>\n<\/div><div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\n\t<div class=\"author__text\">\n\t\t\t\t<br \/>\n\t\t\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"block-event-details__content-details\">\n\t\t\t<p\t\tclass=\"typography block-event-details__event-description typography__color--bodyOnWhite typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDas Ende des Cookies ist nah \u2013 und fast jede Branche ist betroffen. Unternehmen, die auf Cookies im Marketing angewiesen sind, brauchen sp\u00e4testens jetzt eine effiziente Strategie f\u00fcr die Post-Cookie-\u00c4ra, denn mit der DSGVO und Anti-Tracking-Policies verschiedener Browser und Unternehmen w\u00e4chst der Druck, Kundendaten zu sch\u00fctzen und Alternativen f\u00fcr eine ma\u00dfgeschneiderte Customer Journey zu finden.<br><br>In diesem Trend Talk teilen unsere Experten verschiedene Tools und Taktiken, um kurzfristig das Beste aus bestehenden Daten herauszuholen. Langfristig ist es jedoch wichtig, dass sich die digitale Marketingstrategie anpasst. Selbstidentifikation wird hierbei eine gro\u00dfe Rolle spielen. Wir teilen deshalb au\u00dferdem praktische Insights und Tipps f\u00fcr die Identifizierung von Nutzer:innen auf der Website \/ App \/ Plattform, um Registrierungen und Anmeldungen zu stimulieren.<br><br><strong>Die drei wichtigsten Takeaways:<\/strong><br>&#8211; \u00dcberblick: Der aktuelle Stand der Post-Cookie-Welt<br>&#8211; Tipps, Tools und Taktiken: Von kurzfristigen Ma\u00dfnahmen bis zur langfristigen Strategie<br>&#8211; Ausblick: Die wachsende Bedeutung von Loyalit\u00e4t und Selbstidentifikation<br><br><em>Hinweis: Der Live-Talk wird in englischer Sprache stattfinden.<\/em>\t<\/p>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-event-details__content-floating-bar-desktop\">\n\t\t<p\t\tclass=\"typography block-event-details__event-date-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tDatum\t<\/p><p\t\tclass=\"typography block-event-details__event-date typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-date-field-value\"\n\t\t\t>\n\t\t10. June\t<\/p><p\t\tclass=\"typography block-event-details__event-time-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left js-block-event-details-time-field-label\"\n\t\t\t>\n\t\tUhrzeit\t<\/p><p\t\tclass=\"typography block-event-details__event-time typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-time-field-value\"\n\t\t\t>\n\t\t12:00 &#8211; 13:00\t<\/p><p\t\tclass=\"typography block-event-details__event-location-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tLocation\t<\/p><p\t\tclass=\"typography block-event-details__event-location typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t#homeoffice\t<\/p>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right block-event-details__flyout-drawer\"\n\tdata-trigger=\"#block-event-details-0e85dea88c835d26ddd58318da7d5ba8\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><div\tclass=\"block-event-details__modal-info\" >\n\t<h2\t\tclass=\"typography block-event-details__event-title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tDeath of the cookie &#8211; navigating the cookieless world\t<\/h2><p\t\tclass=\"typography block-event-details__event-date-title typography__color--bodyOnBlack typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tDatum\t<\/p><p\t\tclass=\"typography block-event-details__event-date typography__color--white typography__size--h6 typography__align--left js-block-event-details-flyout-date-field-value\"\n\t\t\t>\n\t\t10. June\t<\/p><p\t\tclass=\"typography block-event-details__event-time-title typography__color--bodyOnBlack typography__size--eyebrow-lc typography__align--left js-block-event-details-flyout-time-field-label\"\n\t\t\t>\n\t\tUhrzeit\t<\/p><p\t\tclass=\"typography block-event-details__event-time typography__color--white typography__size--h6 typography__align--left js-block-event-details-flyout-time-field-value\"\n\t\t\t>\n\t\t12:00 &#8211; 13:00\t<\/p><p\t\tclass=\"typography block-event-details__event-location-title typography__color--bodyOnBlack typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tLocation\t<\/p><p\t\tclass=\"typography block-event-details__event-location typography__color--white typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t#homeoffice\t<\/p><\/div><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-iconblock-event-details__close\" aria-label=\"Schlie\u00dfen\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tSchlie\u00dfen\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-event-details__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/www2.deptagency.com\/l\/321011\/2021-05-25\/2dkkvc2\"\n\t\tclass=\"pardot-forms__embed block-event-details__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Zur\u00fcck\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tZur\u00fcck\t\t<\/span>\n\t\n<\/button><\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMehr Artikel?\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/de-dach\/alle-insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tAlle Artikel ansehen\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/stiller-luxus-stille-ki-warum-die-cleversten-luxus-fashion-brands-die-technologie-lieber-hinter-den-kulissen-halten\/\"\n\t\t\t\ttitle=\"Stiller Luxus, stille KI: Warum die cleversten Luxus Fashion Brands die Technologie lieber hinter den Kulissen halten\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/05\/accessories-brands-1920x1080-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Stiller Luxus, stille KI: Warum die cleversten Luxus Fashion Brands die Technologie lieber hinter den 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universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/take-a-hike-kampagne-mammut-setzt-ki-ein-um-das-internet-vor-sich-selbst-zu-retten\/\"\n\t\t\t\ttitle=\"Take a Hike! Mammut setzt KI ein, um das Internet vor sich selbst zu retten\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/05\/Mammut-Cliff-Insight-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Take a Hike! Mammut setzt KI ein, um das Internet vor sich selbst zu retten\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Take a Hike! 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