{"id":4253972,"date":"2023-08-07T16:20:45","date_gmt":"2023-08-07T14:20:45","guid":{"rendered":"https:\/\/www.deptagency.com\/event\/dept-x-google-ga4-the-future-of-marketing-analytics-2\/"},"modified":"2023-08-07T16:20:45","modified_gmt":"2023-08-07T14:20:45","slug":"dept-x-google-ga4-the-future-of-marketing-analytics-2","status":"publish","type":"event","link":"https:\/\/www.deptagency.com\/de-dach\/event\/dept-x-google-ga4-the-future-of-marketing-analytics-2\/","title":{"rendered":"DEPT\u00ae x Google \u2013 GA4: The Future of Marketing Analytics"},"content":{"rendered":"<div\n\tclass=\"block-event-details js-block-event-details\"\n\tdata-event-start=\"2023-08-31T15:30:00Z\"data-event-end=\"2023-08-31T18:30:00Z\">\n\t<div class=\"block-event-details__header-container\">\n\t\t<button\tclass=\"cta-button block-event-details__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Zur\u00fcck\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tZur\u00fcck zu allen Events\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-event-details__event-title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tDEPT\u00ae x Google \u2013 GA4: The Future of Marketing Analytics\t<\/h1>\n\t\t<div class=\"block-event-details__content-floating-bar-mobile\">\n\t\t\t<p\t\tclass=\"typography block-event-details__event-date-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tDatum\t<\/p><p\t\tclass=\"typography block-event-details__event-date typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-mobile-date-field-value\"\n\t\t\t>\n\t\t31. August\t<\/p><p\t\tclass=\"typography block-event-details__event-time-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left js-block-event-details-mobile-time-field-label\"\n\t\t\t>\n\t\tUhrzeit\t<\/p><p\t\tclass=\"typography block-event-details__event-time typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-mobile-time-field-value\"\n\t\t\t>\n\t\t15:30 &#8211; 18:30\t<\/p><p\t\tclass=\"typography block-event-details__event-location-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tLocation\t<\/p><p\t\tclass=\"typography block-event-details__event-location typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tBerlin Office, Hagelberger Str. 53-54\t<\/p>\t\t<\/div>\n\n\t\t<div\n\t\tclass=\"image-wrap block-event-details__featured-image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/08\/DEPT\u00ae-GA4-Event-Event-Header.jpg\"\n\t\t\t\tclass=\"image block-event-details__featured-image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t<\/div>\n\n\t<div class=\"block-event-details__content\">\n\t\t<div class=\"block-event-details__content-people\">\n\t\t\t<div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/08\/Michael-Jaeschke_Google-2-150x150.jpg\"\n\t\t\talt=\"Michael Jaeschke\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tMichael Jaeschke\t\t<br \/>\n\t\tHead of GMP Partner Solutions Program, Google\n\t\t\t<\/div>\n<\/div><div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Wioletta_2-150x150.jpg\"\n\t\t\talt=\"Wioletta Katharina Schlosek\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tWioletta Katharina Schlosek\t\t<br \/>\n\t\tBusiness Development Director, DEPT\u00ae\n\t\t\t<\/div>\n<\/div><div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Tobias-Kra\u0308ft-150x150.jpg\"\n\t\t\talt=\"Tobias Kr\u00e4ft\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tTobias Kr\u00e4ft\t\t<br \/>\n\t\tHead of Data &amp; Intelligence, DEPT\u00ae\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t<div class=\"block-event-details__rest-of-speakers js-block-event-details-rest-of-speakers\">\n\t\t\t\t\t<div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/08\/Camiele-Wenniger-Dept-1-1-150x150.jpg\"\n\t\t\talt=\"Camiele Wenniger\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tCamiele Wenniger\t\t<br \/>\n\t\tCompetence Lead Data Analytics, DEPT\u00ae\n\t\t\t<\/div>\n<\/div><div class=\"author block-event-details__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/08\/Jonas_Albrecht_DEPT\u00ae-2-150x150.jpg\"\n\t\t\talt=\"Jonas Albrecht\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tJonas Albrecht\t\t<br \/>\n\t\tData Consultant, DEPT\u00ae \n\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\n\t\t\t\t<button\tclass=\"cta-button block-event-details__show-all-speakers-button cta-button__color--onyxGrey cta-button__style--text-and-icon js-block-event-details-show-all-speakers\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><circle class='icon-center' cx='10.5' cy='10.5' r='2.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-color)'\/><\/svg>\n\t\t\t<span>\n\t\t\tAlle Speaker:innen anzeigen\t\t<\/span>\n\t\n<\/button>\t\t\t\t\t<\/div>\n\n\t\t<div class=\"block-event-details__content-details\">\n\t\t\t<p\t\tclass=\"typography block-event-details__event-description typography__color--bodyOnWhite typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tWith Universal Analytics sunsetting from July 2023 and the final switch to Google Analytics 4 (GA4), new and improved possibilities for brands with regard to tracking and user privacy in digital marketing are on the rise.<br><br>What does this mean for you and your company?\u00a0<br>Experts from Google and DEPT\u00ae have actionable insights to offer you at our event on August 31st.<br><br>Learn how to successfully implement GA4 and discover the full potential of GA4 through exciting use cases. Our experts will be available afterwards to discuss your individual challenges and provide valuable tips.<br><br><strong>WHEN &amp; WHERE<\/strong><br><br>\ud83d\uddd3\ufe0f Thursday, August 31, 2023<br>\u23f0 5:30 pm &#8211; 8:30 pm<br>\ud83d\udd17 incl. snacks, drinks &amp; networking.<br>\ud83d\udccd DEPT\u00ae Office Berlin, Hagelberger Str. 53-54<br><br>The registration period for the event has already ended.\t<\/p>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-event-details__content-floating-bar-desktop\">\n\t\t<p\t\tclass=\"typography block-event-details__event-date-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tDatum\t<\/p><p\t\tclass=\"typography block-event-details__event-date typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-date-field-value\"\n\t\t\t>\n\t\t31. August\t<\/p><p\t\tclass=\"typography block-event-details__event-time-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left js-block-event-details-time-field-label\"\n\t\t\t>\n\t\tUhrzeit\t<\/p><p\t\tclass=\"typography block-event-details__event-time typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-time-field-value\"\n\t\t\t>\n\t\t15:30 &#8211; 18:30\t<\/p><p\t\tclass=\"typography block-event-details__event-location-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tLocation\t<\/p><p\t\tclass=\"typography block-event-details__event-location typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tBerlin Office, Hagelberger Str. 53-54\t<\/p>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right block-event-details__flyout-drawer\"\n\tdata-trigger=\"#block-event-details-ca135e91ef030e4b03c99ddbcf19c743\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><div\tclass=\"block-event-details__modal-info\" >\n\t<h2\t\tclass=\"typography block-event-details__event-title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tDEPT\u00ae x Google \u2013 GA4: The Future of Marketing Analytics\t<\/h2><p\t\tclass=\"typography block-event-details__event-date-title typography__color--bodyOnBlack typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tDatum\t<\/p><p\t\tclass=\"typography block-event-details__event-date typography__color--white typography__size--h6 typography__align--left js-block-event-details-flyout-date-field-value\"\n\t\t\t>\n\t\t31. August\t<\/p><p\t\tclass=\"typography block-event-details__event-time-title typography__color--bodyOnBlack typography__size--eyebrow-lc typography__align--left js-block-event-details-flyout-time-field-label\"\n\t\t\t>\n\t\tUhrzeit\t<\/p><p\t\tclass=\"typography block-event-details__event-time typography__color--white typography__size--h6 typography__align--left js-block-event-details-flyout-time-field-value\"\n\t\t\t>\n\t\t15:30 &#8211; 18:30\t<\/p><p\t\tclass=\"typography block-event-details__event-location-title typography__color--bodyOnBlack typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tLocation\t<\/p><p\t\tclass=\"typography block-event-details__event-location typography__color--white typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tBerlin Office, Hagelberger Str. 53-54\t<\/p><\/div><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-iconblock-event-details__close\" aria-label=\"Schlie\u00dfen\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tSchlie\u00dfen\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-event-details__pardot-forms js-pardot-forms has-picker\">\n\t\t\t<form action=\"\" class=\"pardot-forms__picker block-event-details__picker js-pardot-forms-picker\" method=\"POST\">\n\t\t\t\t\t<\/form>\n\t\t<iframe\n\t\tdata-initial-src=\"\"\n\t\tclass=\"pardot-forms__embed block-event-details__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Zur\u00fcck\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tZur\u00fcck\t\t<\/span>\n\t\n<\/button><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":4253973,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_event_sub_events":"","footnotes":"","event_is_time_hidden_on_listing":false},"event-type":[],"event-tag":[],"event-location":[41732],"location":[],"speaker":[],"person":[],"class_list":["post-4253972","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"event_theme":"light","event_is_hidden_on_listing":true,"event_start":"2023-08-31 15:30:00","event_end":"2023-08-31 18:30:00","event_is_time_hidden_on_listing":false,"event_alternate_featured_image":4185979,"event_mobile_featured_image":"","event_partners_multiselect":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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