{"id":4271771,"date":"2024-11-07T12:00:12","date_gmt":"2024-11-07T10:00:12","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&#038;p=4271771"},"modified":"2025-05-21T12:21:28","modified_gmt":"2025-05-21T10:21:28","slug":"kenna-der-erste-ki-gesteuerte-virtuelle-beauty-assistant-essence-cosnova","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/de-dach\/case\/kenna-der-erste-ki-gesteuerte-virtuelle-beauty-assistant-essence-cosnova\/","title":{"rendered":"Kenna, der erste KI-gesteuerte virtuelle Beauty Assistant"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >essence<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Kenna, der erste KI-gesteuerte virtuelle Beauty Assistant<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media has-inverted-controls\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1026161133\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"01210b47\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"01210b47\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Schlie\u00dfen<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">Hi, I&#8217;m Kenna, the AI powered virtual assistant by International Beauty brand essence. I&#8217;m the first of my kind and super excited to meet you.\n\nessence developed me to shift from a performance focused to an experience focused strategy, aligning with their claim to make beauty fun by launching an AI enabled virtual assistant (AKA me).\n\nessence aims to enhance the customer engagement and spark passion for the brand among Gen Z. My role is being the enabler, connector, and cheerleader for the essence community, offering advice on new products and beauty trends through fun, easy conversations.\n\nI was first brought to life in Spring 2024 and debuted at OMR Festival where visitors interacted with me in their native languages, experiencing a 3D real-time virtual beauty assistant for the first time. essence and Dept brought me to life using advanced technologies. I have a custom built GPT Brain Open AI whisper-powered ears for multilingual understanding, and a custom voice from 11 labs, 30% based on an essence employee&#8217;s voice. My 3D Body is real time ready and reacts to conversations with custom gestures, making interactions lively and engaging.\n\nAs an AI microservice, I can be deployed across various platforms by combining these multiple technologies. I&#8217;m one of the first prototypes that gives AI a space, voice and body. How cool is that? So what&#8217;s next?\n\nAs a new addition to essence, I will soon be integrated across multiple channels, including our website, retail, POS, and social platforms. You might even see me at an event, so keep your eyes peeled. And as technology evolves, essence and Dept will keep me updated on the latest AI features so I can continue to help customers and make beauty fun.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Services&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tAI Transformation\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tCustomer Experience\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >Mit dem Ziel, globaler Marktf\u00fchrer in der Beauty Branche zu werden, verabschiedet sich essence von einer rein performance-orientierten Strategie und setzt verst\u00e4rkt auf eine Strategie, die auf die Experience der Marke ausgerichtet ist.\u00a0<\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Um sich zu profilieren, investiert die Marke in aufstrebende Technologien, darunter eine KI-gest\u00fctzte virtuelle Assistentin namens Kenna, die DEPT\u00ae mit Leidenschaft konzipiert und entwickelt hat.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/Kenna-selfie-dach.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Kenna\u2019s Rolle bei der Entwicklung einer einzigartigen Experience<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Ausgehend von der neuen digitalen Strategie von essence und dem Markenversprechen \u201eMake Beauty Fun\u201c war f\u00fcr uns klar, dass die Zukunft in der Innovation und in neuen Technologien liegt. Zum Gl\u00fcck ist Innovation f\u00fcr essence kein Fremdwort. In der Vergangenheit hat das Unternehmen bereits erfolgreich Pionierarbeit mit <a href=\"https:\/\/www.deptagency.com\/de-dach\/case\/make-beauty-fun-mit-einer-farbenfrohen-roblox-experience-fuer-gen-z-und-alpha\/\" target=\"_blank\" rel=\"noreferrer noopener\">Roblox Experiences<\/a> und der Produktion von CGI-Inhalten geleistet.\u00a0<br><br>Ende 2023 entwickelten DEPT\u00ae und essence gemeinsam eine Strategie f\u00fcr einen neuen Touchpoint der Marke: ein virtueller Beauty Assistant. Genauer gesagt, ein KI-gest\u00fctzter virtueller Beauty Assistant namens Kenna.<br><br>Kenna soll die essence-Community unterst\u00fctzen, verbinden und anfeuern \u2013 und zwar, indem sie im direkten Austausch mit den Konsument:innen steht und sich mit ihnen unterh\u00e4lt. Mit ihrer F\u00e4higkeit, Ratschl\u00e4ge zu geben, kann sie den essence Kund:innen dabei helfen, neue Produkte und Beauty Trends auf unterhaltsame und einfache Weise kennenzulernen und zu entdecken.\u00a0<br><br>Als neuer Conversational Layer in der Experience Strategie von essence wird Kenna in mehrere Kan\u00e4le integriert werden, darunter die Website, soziale Netzwerke, Events und POS.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/Kenna-at-OMR-1-3-dach.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Kenna\u2019s Anatomie\u00a0<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Um Kenna zum Leben zu erwecken, haben wir neueste Technologien miteinander kombiniert und so den ersten Prototypen entwickelt, der KI ein Gesicht, eine Stimme und einen K\u00f6rper gibt \u2013 genau so, wie wir uns die Zukunft von KI-Assistants vorstellen: ein super smarter Helfer mit menschlichem Touch.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/Kenna-Anatomie-dach.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t><strong>Kenna\u2019s Gehirn<\/strong>: Das GPT basiert auf dem propriet\u00e4ren Gen AI Product Development Framework von DEPT\u00ae. Diese Plattform ist ein ma\u00dfgeschneidertes KI-System inklusive Wissensdatenbanken, Produkt-Feed-Integration und Leitplanken \u2013 ein vollst\u00e4ndig individuell angepasstes Brand Language Model.\u00a0<br><br><strong>Kenna\u2019s Ohren<\/strong>: OpenAI Whisper erm\u00f6glicht es ihr, Voice Requests von Nutzer:innen (in jeder Sprache) zu h\u00f6ren und diese im Kontext zu verstehen.\u00a0<br><br><strong>Kenna\u2019s Stimme<\/strong>: Mit Hilfe von ElevenLabs wurde eine custom-made Stimme erstellt, welche zu 30 % auf der Stimme einer essence Mitarbeiterin basiert.\u00a0<br><br><strong>Kenna\u2019s K\u00f6rper<\/strong>: Wir haben zudem einen 3D-Charakter entwickelt, der \u201creal-time-ready\u201d ist. Das bedeutet, dass Kenna auf Unterhaltungen mit einer Reihe von individuellen Gesten reagiert.\u00a0<br><br>Um das Ganze abzurunden, ist Kenna au\u00dferdem ein KI-Microservice, der es ihr erm\u00f6glicht, in verschiedenen Plattformen integriert zu werden.\u00a0<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1027202317\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"three-up-asset-two\"\n\tdata-content-align=\"end\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Kenna IRL treffen<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Kenna feierte ihr Deb\u00fct beim OMR Festival im Fr\u00fchjahr 2024 und hat gro\u00dfe Pl\u00e4ne f\u00fcr die Zukunft.\u00a0<br><br>Mithilfe einer interaktiven Installation waren die OMR Besucher:innen in der Lage sich mit Kenna in ihrer Muttersprache zu unterhalten. Kenna verstand alles und reagierte in Gen Z-Manier \u2013 begleitet von Mimik, Gestik und Lippensynchronisation.<br><br>Dieser Launch markierte einen Meilenstein, da er f\u00fcr die meisten Nutzer:innen die erste Gelegenheit bot, mit einem virtuellen 3D-Beauty-Assistenten in Echtzeit zu interagieren.<br><br>Was steht als n\u00e4chstes f\u00fcr Kenna an? Unsere ambitionierte Roadmap sieht vor, sie auf der essence-Website zu integrieren, weitere Live-Events (z. B. Festivals) durchzuf\u00fchren und Kenna mit den Retail POS-Systemen zu verbinden.<br><br>Da die Technologie sich st\u00e4ndig weiterentwickelt, wird die Optimierung ein fortlaufender Prozess sein. Wir arbeiten weiterhin eng mit essence zusammen, um Kenna in das digitale \u00d6kosystem der Marke zu integrieren und zu innovieren.\u00a0<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/image.png\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-first\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/image-1.png\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-second\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/image-2.png\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-third\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-credits js-block-case-credits\">\n\t\t\t<p\n\t\t\tclass=\"block-case-credits__awards-label\"\n\t\t\tdata-animation=\"slide\"\n\t\t\tdata-animation-target=\"words\"\n\t\t\tdata-animation-stagger=\"0.015\"\n\t\t>\n\t\t\tAwards &amp; recognition\t\t<\/p>\n\t\n\t\t\t<div\n\t\t\tclass=\"block-case-credits__awards\"\n\t\t\tdata-animation=\"slide-fade\"\n\t\t\tdata-animation-target=\"inner-items\"\n\t\t\tdata-animation-delay=\"0.25\"\n\t\t\tdata-animation-stagger=\"0.1\"\n\t\t>\n\t\t\t<div class=\"block-case-credits__awards-header text-sans-16\">\n\t\t\t\t<p><span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Award<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span><\/p>\n\t\t\t\t<p><span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Year<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span><\/p>\n\t\t\t\t<p><span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Category<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span><\/p>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"block-case-credits__award\">\n\t\t\t\t\t<p class=\"block-case-credits__award-name text-sans-14\">\n\t\t\t\t\t\tLovie Awards\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__award-year text-sans-18\">\n\t\t\t\t\t\t2024\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__award-description text-sans-18\">\n\t\t\t\t\t\tAI, Web3 &amp; XR: Technical Achievement\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__award\">\n\t\t\t\t\t<p class=\"block-case-credits__award-name text-sans-14\">\n\t\t\t\t\t\tDeutscher Digital Award\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__award-year text-sans-18\">\n\t\t\t\t\t\t2025\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__award-description text-sans-18\">\n\t\t\t\t\t\tDigital Products &amp; Platforms: Digital Installations \/ Events (VR\/AR): Bronze\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\t\t<p\n\t\t\tclass=\"block-case-credits__credits-label\"\n\t\t\tdata-animation=\"slide\"\n\t\t\tdata-animation-target=\"words\"\n\t\t\tdata-animation-stagger=\"0.015\"\n\t\t>\n\t\t\tCredits\t\t<\/p>\n\t\n\t\t\t<div\n\t\t\tclass=\"block-case-credits__credits\"\n\t\t\tdata-animation=\"slide-fade\"\n\t\t\tdata-animation-target=\"inner-items\"\n\t\t\tdata-animation-delay=\"0.25\"\n\t\t\tdata-animation-stagger=\"0.1\"\n\t\t>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Director Emerging Tech<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tJan Gutkuhn\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Creative Developer<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tChris Lutz-Weicken\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>UX &amp; 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Unser <a href=\"https:\/\/www.deptagency.com\/de-dach\/loesungen\/ai-transformation\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Transformation<\/a> Team kann Ihnen dabei helfen.\t<\/p><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":4271733,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":{"id":4271747,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/Kenna-portait-selfie.jpg"},"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#E53297","dept_next_case_accent_color":"","dept_case_video":{"type":"local","id":4271761,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/Kenna.mp4","mime":"video\/mp4"},"footnotes":""},"client":[42755],"case-category":[42493,42483],"award":[1012],"person":[925],"case-industry":[42485],"class_list":["post-4271771","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kenna, der erste KI-gesteuerte virtuelle Beauty Assistant - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"DEPT\u00ae hat f\u00fcr essence eine KI-gest\u00fctzte virtuelle Assistentin entwickelt. 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