{"id":4255742,"date":"2022-05-10T18:38:13","date_gmt":"2022-05-10T16:38:13","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/24h-le-mans-digitale-collectibles-fur-einen-e-sport-pionier\/"},"modified":"2022-06-17T11:26:03","modified_gmt":"2022-06-17T09:26:03","slug":"24h-le-mans-digitale-collectibles-fur-einen-e-sport-pionier","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/de-dach\/case\/24h-le-mans-digitale-collectibles-fur-einen-e-sport-pionier\/","title":{"rendered":"24h Le Mans: Digitale Collectibles f\u00fcr einen E-Sport Pionier"},"content":{"rendered":"<div class=\"block-case-post-header block-case-post-header__theme--white\">\n\t<button\tclass=\"cta-button block-case-post-header__back-button cta-button__color--onyxGrey cta-button__style--back\" aria-label=\"Zur\u00fcck\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\n<\/button><h2\t\tclass=\"typography block-case-post-header__tag typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMotorsport Games\t<\/h2><h1\t\tclass=\"typography block-case-post-header__heading typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\t\t>\n\t\t24h Le Mans: Digitale Collectibles f\u00fcr einen E-Sport Pionier\t<\/h1><\/div>\n\n<div\n\t\tclass=\"image-wrap block-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/05\/Le-Mans_Asset3.jpeg\"\n\t\t\t\tclass=\"image block-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n<div class=\"block-statement block-statement__background-color--white block-statement__align--center\">\n\t<p\t\tclass=\"typography block-statement__title typography__color--onyxGrey typography__size--h5 typography__align--left\"\n\t\t\t>\n\t\tMit einer \u00fcberw\u00e4ltigenden Zuschauerzahl von 81 Millionen Menschen haben sich die 24 Stunden von Le Mans Virtual als einer der Pioniere in der schnell wachsenden Welt des E-Sports etabliert.<br><br>Motorsport Games, die Entwickler des virtuellen Rennens, haben sich mit Algorand und DEPT\u00ae zusammengetan, um einen NFT-Marktplatz zu entwickeln, auf dem die legend\u00e4ren Momente des ikonischen Rennens von 2021 verkauft, versteigert und beworben werden k\u00f6nnen \u2013 w\u00e4hrend es live stattfand.\t<\/p><\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tEine historische Premiere f\u00fcr ein historisches Ereignis\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tAls das am l\u00e4ngsten laufende Langstreckenrennen f\u00fcr Sportwagen hat das Le Mans-Rennen eine lange Liste historischer Momente vorzuweisen. Das 24-Stunden-Rennen ist gepr\u00e4gt von Fahrer:innenwechseln, etlichen Boxenstopps, unvermeidbaren mechanischen Defekten und dem \u00dcbergang vom Tag zur Nacht. Es ist ein au\u00dferordentlich anspruchsvoller Test sowohl f\u00fcr die Fahrer als auch f\u00fcr ihre Fahrzeuge, und die Geschichte des Rennens umfasst alles von gro\u00dfen Siegen bis hin zu Hochgeschwindigkeits-Crashs.\u00a0<br><br>Als die Veranstaltung im Jahr 2020 verschoben wurde und Motorsport Games die 24 Stunden von Le Mans Virtual ins Leben rief, wurde die immersive Simulation so konzipiert, dass sie alle Merkmale des Originals aufweist \u2013 einschlie\u00dflich der gleichen historischen Momente.<br><br>F\u00fcr das Rennen 2021 beschloss Motorsport Games, die R\u00fcckkehr des virtuellen Events mit einer NFT-Sammlung dieser Momente zu feiern. In Zusammenarbeit mit <a href=\"https:\/\/www.deptagency.com\/de-dach\/\" target=\"_blank\" rel=\"noreferrer noopener\">DEPT\u00ae<\/a> wurde ein NFT-Marktplatz ins Leben gerufen, um die historischen Momente des Rennens sowohl aus dem ersten Jahr als auch aus dem zweiten Jahr zu verpacken und zu verkaufen.<br>\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/case\/24h-le-mans-digitale-collectibles-fur-einen-e-sport-pionier\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/case\/24h-le-mans-digitale-collectibles-fur-einen-e-sport-pionier\/\"\n\t\t\t\tdata-share-title=\"24h Le Mans: Digitale Collectibles f\u00fcr einen E-Sport Pionier\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page 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1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Fcase%2F24h-le-mans-digitale-collectibles-fur-einen-e-sport-pionier%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/case\/24h-le-mans-digitale-collectibles-fur-einen-e-sport-pionier\/\"\n\t\t\t\tdata-share-title=\"24h Le Mans: Digitale Collectibles f\u00fcr einen E-Sport Pionier\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to 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center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/05\/Screenshot-2022-05-10-at-11.59.36-AM.png\"\n\t\t\t\tclass=\"image block-panel-with-image-and-rich-text__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-panel-with-image-and-rich-text__right block-panel-with-image-and-rich-text__right--white\">\n\t\t\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><h2 class=\"heading heading__size--l heading__align--left block-heading__heading\">\n\t\t\tLegend\u00e4re Rennmomente, die ab sofort gesammelt werden k\u00f6nnen\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Der 24H Le Mans Virtual NFT-Marktplatz wurde mit <a href=\"https:\/\/algomart.dev\/\" target=\"_blank\" rel=\"noreferrer noopener\">Algomart<\/a>, der von DEPT\u00ae entwickelten Open-Source-Plattform auf der Algorand-Blockchain, entwickelt. Wir haben mit Motorsport Games zusammengearbeitet, um mit einer \u201cout of the box\u201d Algomart-L\u00f6sung den Marktplatz rechtzeitig zum Renntag 2021 auf den Markt zu bringen.<br><br>Die Verwendung von Algomart \u00f6ffnete die T\u00fcr zu neuen M\u00f6glichkeiten, welche ansonsten fast undenkbar gewesen w\u00e4ren. Der Aufbau einer kompletten Marken-NFT-Plattform von Grund auf erfordert einen enormen Zeit- und Ressourcenaufwand. Und da Blockchain-Technologien noch relativ neu sind, verf\u00fcgen die meisten Marken nicht \u00fcber die internen Kapazit\u00e4ten, um die f\u00fcr den Aufbau eines Blockchain-basierten Marktplatzes erforderlichen Off-Chain- und On-Chain-Systeme miteinander zu verbinden.\u00a0<br><br>Algomart bot eine L\u00f6sung f\u00fcr diese Probleme, die wie ein traditionelles E-Commerce-Erlebnis aussah und funktionierte. Dar\u00fcber hinaus hatte Motorsport Games damit die Kontrolle \u00fcber die Erstellung eines eigenen, ma\u00dfgeschneiderten Angebots mit einer Technologie, die je nach Bedarf endlos skaliert werden konnte.<br><br>Das NFT-Angebot von Motorsport Games bestand aus f\u00fcnf Kollektionen, die jeweils eine weltber\u00fchmte Rennstrecke repr\u00e4sentierten und jeweils mehrere NFT-Pakete enthielten. \u00c4hnlich wie bei der erfolgreichen TopShot NFT-Serie der NBA konnten Fans, die diese Packs kauften, sie &#8220;zerrei\u00dfen&#8221;, um legend\u00e4re Momente der Sportgeschichte zu enth\u00fcllen. Im Fall von Le Mans waren diese Momente Aufnahmen des Rennens auf der von Traxion.gg geschaffenen immersiven Plattform.\u00a0\u00a0<br><br>Je nach Seltenheit des Pakets und je nachdem, wie legend\u00e4r die darin enthaltenen Momente waren, lagen die Preise zwischen 5 und 50 Dollar. Es ist au\u00dferdem erw\u00e4hnenswert, dass Motorsport Games auch 526 Ausgaben von vier &#8220;gew\u00f6hnlichen&#8221; NFT-Paketen kostenlos zur Verf\u00fcgung stellte, die alle innerhalb weniger Stunden ausverkauft wurden.<br><br>Letztendlich konnten wir Motorsport Games durch die Nutzung von Algomart helfen, erfolgreich in einen neuen und aufregenden Markt einzusteigen, der zur Marke eines richtungsweisenden E-Sports wie dem virtuellen Le-Mans-Rennen passt.<\/p><\/div><\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tEine wichtige Grundlage f\u00fcr die E-Sport-Revolution\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDie erste Kollektion von NFTs f\u00fcr die 24H Le Mans Virtual wurde fl\u00e4chendeckend sehr gut aufgenommen.<br><br>Die kostenlosen Aktionspakete wurden schnell in Anspruch genommen und fast 60 % der insgesamt verf\u00fcgbaren NFTs wurden gekauft. Insgesamt waren die Fans begeistert, dass ein Sportwagenrennen in die Welt der NFTs eintritt, und noch begeisterter, dass die Le Mans NFTs auf der <a href=\"https:\/\/www.algorand.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Algorand-Blockchain<\/a> erstellt wurden.<br><br>Durch die Zusammenarbeit mit DEPT\u00ae bei der Schaffung eines NFT-Marktplatzes hat Motorsport Games fr\u00fchzeitig den Grundstein f\u00fcr eine Entwicklung im E-Sport gelegt, die f\u00fcr viele unvermeidlich scheint. Da die Blockchain-Technologie das Play-to-Earn-Gaming einf\u00fchrt und mehr Aufmerksamkeit auf die schnell wachsende Welt des E-Sports lenkt, wird Motorsport Games in der Lage sein, seinen NFT-Marktplatz entsprechend auszubauen.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/case\/24h-le-mans-digitale-collectibles-fur-einen-e-sport-pionier\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/case\/24h-le-mans-digitale-collectibles-fur-einen-e-sport-pionier\/\"\n\t\t\t\tdata-share-title=\"24h Le Mans: Digitale Collectibles f\u00fcr einen E-Sport Pionier\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link in Zwischenablage 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is-title-and-meta-swapped\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/case\/deichmann-vom-schuhhandler-zur-omnichannel-marke\/\"\n\t\t\t\ttitle=\"Deichmann\"\n\t\t>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/06\/iStock-1085747632-1-scaled.jpg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Deichmann\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tVom Schuhh\u00e4ndler zur Omnichannel Marke\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Deichmann<\/span>\t<\/h3>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--case universal-item-card--has-link-decoration block-highlighted-cases__project is-title-and-meta-swapped\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/case\/ricola-heritage-neu-gedacht-eine-moderne-umgestaltung-fuer-eine-kultmarke\/\"\n\t\t\t\ttitle=\"Ricola\"\n\t\t>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/01\/thumbnail-ricola@2x-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Ricola\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tHeritage neu gedacht: Eine moderne Umgestaltung f\u00fcr eine Kultmarke\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Ricola<\/span>\t<\/h3>\n\t\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4255744,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"member_job_title":"","member_linkedin_url":"","dept_accent_color":"#1027EF","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"client":[39520],"case-category":[42479],"award":[],"case-industry":[42492],"person":[833],"class_list":["post-4255742","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>24h Le Mans: Digitale Collectibles f\u00fcr einen E-Sport Pionier - 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