{"id":4255551,"date":"2023-11-06T10:58:00","date_gmt":"2023-11-06T08:58:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/abheben-in-die-cloud-migration-der-website-zu-adobe-experience-manager\/"},"modified":"2025-06-25T14:00:39","modified_gmt":"2025-06-25T12:00:39","slug":"abheben-in-die-cloud-migration-der-website-zu-adobe-experience-manager","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/de-dach\/case\/abheben-in-die-cloud-migration-der-website-zu-adobe-experience-manager\/","title":{"rendered":"Abheben in die Cloud: Migration der Website zu Adobe Experience"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Edelweiss Air<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Abheben in die Cloud: Migration der Website zu Adobe Experience<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/11\/airplane-wing-clouds.jpg\"\n\t\t\t\t\talt=\"View of an airplane wing against clouds and sunlight.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Services&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tTech &amp; Data\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >Die Edelweiss Air AG, Teil der Lufthansa Gruppe und Spezialistin f\u00fcr Ferienfl\u00fcge ab der Schweiz, stand vor der Herausforderung, ihr Legacy Content Management System (CMS) abzul\u00f6sen.<\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Mit der Migration der Website zu Adobe Experience Manager in der Cloud (AEM) wurde eine optimale L\u00f6sung gefunden, welche die Grundlage f\u00fcr zuk\u00fcnftiges Wachstum und Innovation schafft.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/10\/1.-Edelweiss_Mockup.jpg\"\n\t\t\t\t\talt=\"Laptop on a small table with trees in the background displaying the Edelweiss website.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"start\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Partner seit 2014<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>W\u00e4hrend der langj\u00e4hrigen Zusammenarbeit mit DEPT\u00ae wurden bereits einige Meilensteine erreicht, darunter die Einf\u00fchrung der Buchungsplattform, mehrere Redesigns sowie die Entwicklung einer Onlinestrategie.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1094682857\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"end\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >UX &amp; Design<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Die digitale Experience wurde beibehalten und punktuell verbessert, z.B. durch eine optimierte Navigation sowie aufgefrischte UI-Elemente. Die Mobile Navigation wurde komplett neu konzipiert und ein Country-Language Switch im Header eingebaut. Mit den Anpassungen konnten wir damit nebst der technischen Migration auch Verbesserungen im Kundenerlebnis erreichen.<br><br>Aber auch der Asset Manager mit integrierter KI zur Erstellung verschiedener Bildausschnitte hilft, die umfangreiche Website effizienter zu bewirtschaften: F\u00fcr alle Bilder in einem Ordner kann der Ausschnitt f\u00fcr verschiedene Formate vollautomatisch festgelegt und bei Bedarf manuell \u00fcbersteuert werden.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/10\/4.-Edelweiss_Mobile-Screens_2.jpg\"\n\t\t\t\t\talt=\"Three mobile screenshots showing different pages of the Edelweiss website\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"start\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Durchdachter Aufbau<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>W\u00e4hrend der Migration wurden nicht nur Inhalte und URLs \u00fcbertragen, sondern auch Content-, URL-, und DAM-Strukturen hinterfragt. Neben SEO wurde auch ein neues Tracking-Konzept f\u00fcr GA4 umgesetzt. Die gesamte Website wurde auf Multi-Country Multi-Language umgestellt, um zuk\u00fcnftige Expansionen in neue M\u00e4rkte zu erm\u00f6glichen:<br>Seiten k\u00f6nnen nun in verschiedenen Sprachen f\u00fcr verschiedene L\u00e4nder ausgerollt werden, was via Master-Template einfach und rasch m\u00f6glich ist.\u00a0<br><br>Durch die Zusammenarbeit zwischen Edelweiss Air AG und DEPT\u00ae, unter Beteiligung von Teams an verschiedenen Standorten, darunter in den Niederlanden, Nord-Mazedonien, Indien und der Schweiz, konnte die neue Website unter AEM im M\u00e4rz 2023 erfolgreich lanciert werden.<\/p><\/div>\n\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":4294328,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#1027EF","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"client":[39725],"case-category":[42479],"award":[],"person":[41653],"case-industry":[42481],"class_list":["post-4255551","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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