{"id":4255542,"date":"2024-10-15T18:25:00","date_gmt":"2024-10-15T16:25:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/die-neue-visuelle-identitaet-von-netflix-kids-family\/"},"modified":"2026-03-06T14:39:44","modified_gmt":"2026-03-06T12:39:44","slug":"die-neue-visuelle-identitaet-von-netflix-kids-family","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/de-dach\/case\/die-neue-visuelle-identitaet-von-netflix-kids-family\/","title":{"rendered":"Die neue visuelle Identit\u00e4t von Netflix Kids &amp; Family"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Netflix<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Die neue visuelle Identit\u00e4t von Netflix Kids &amp; Family<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"start\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"885613494\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Services&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tBrand &amp; Media\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Netflix Kids &amp; Family ist im Laufe der Jahre schnell gewachsen. Was mit einem Profil f\u00fcr Kinder begann, hat sich inzwischen auf redaktionelle, publizierende und Marketingaktivit\u00e4ten ausgeweitet. Die Visual Identity, die verwendet wurde, um auf den unterschiedlichen Nutzerplattformen eine Verbindung und Kommunikation herzustellen, war jedoch bisher nicht in einem einheitlichen Look &amp; Fee vorhandenl.\u00a0<br><br>Deswegen beauftragte Netflix <a href=\"https:\/\/www.hellomonday.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hello Monday\/DEPT\u00ae<\/a>, um eine neue, einheitliche visuelle Identit\u00e4t f\u00fcr das Netflix Kids &amp; Family Angebot zu entwickeln, die ein ansprechendes, einladendes und erlebnisreiches Gef\u00fchl vermittelt.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Vernetzung der Kinder- und Familieninitiativen von Netflix<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Als einer der weltweit f\u00fchrenden Streaming-Dienste hat Netflix erkannt, wie wichtig es ist, ein intuitives, anpassungsf\u00e4higes und integratives Erlebnis f\u00fcr Zuschauer aller Altersgruppen zu schaffen.\u00a0<br><br>Das Netflix Kids &amp; Family-\u00d6kosystem ist eine wertvolle Quelle der Unterhaltung f\u00fcr Familien auf der ganzen Welt. Die verschiedenen Angebote richten sich an unterschiedliche Altersgruppen und Interessen und sind damit ein gro\u00dfer Erfolg f\u00fcr Eltern und Kinder.\u00a0<br><br>F\u00fcr uns bedeutete das, dass wir Wege finden mussten, die verschiedenen Profile zu vereinheitlichen und dabei die Besonderheiten der jeweiligen Zielgruppen zu erfassen und ihr intuitives, individuelles und integratives Nutzererlebnis zu st\u00e4rken.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/11\/Netflix-Kids-Hello-Monday_Billboard-1.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/11\/11_Netflix_Kids.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Die Herausforderung, durch kreative Gestaltung zu verbinden<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>In Zusammenarbeit mit Netflix schuf unser Team eine einheitliche visuelle Identit\u00e4t f\u00fcr die Kinder- und Familienangebote, wobei jede Plattform f\u00fcr ihre altersspezifische Zielgruppe einzigartig ist. Das Design musste die verschiedenen Zielgruppen einfangen und gleichzeitig bestehende Elemente der Marke Netflix nutzen, um ein ansprechendes, einladendes und erlebnisreiches Image zu kreieren.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"887279594\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-panel-two-media\">\n\t<div class=\"block-panel-two-media__column block-panel-two-media__left block-panel-two-media__bg--white is-framed\">\n\t\t<div\n\t\tclass=\"image-wrap block-panel-two-media__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/11\/Netflix-Kids-Hello-Monday_Songs.jpg\"\n\t\t\t\tclass=\"image block-panel-two-media__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t<\/div>\n\t<div class=\"block-panel-two-media__column block-panel-two-media__right block-panel-two-media__bg--white is-framed\">\n\t\t<div\n\t\tclass=\"image-wrap block-panel-two-media__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/11\/Netflix-Kids-Hello-Monday_Lunchbox-2.jpg\"\n\t\t\t\tclass=\"image block-panel-two-media__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"887285076\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Gestaltung einer ansprechenden, einladenden und erlebnisreichen Identit\u00e4t<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Wir arbeiteten eng mit Netflix zusammen, um ein neues Logo und ein visuelles Identit\u00e4tskonzept zu entwickeln, das die bestehenden Elemente der Marke Netflix aufgreift und gleichzeitig die Besonderheiten der einzelnen Zielgruppen widerspiegelt.\u00a0<br><br>Das Design enthielt Elemente, die Spa\u00df vermitteln, wie knallige Farben, Vielf\u00e4ltigkeit, Leichtigkeit und abgerundete Formen. Der wolkenartige Schriftzug wurde verwendet, um den sicheren Raum zu interpretieren, den Netflix plattform\u00fcbergreifend f\u00fcr Kinder und Familien schafft \u2013 eine Designsprache, die kultur\u00fcbergreifend ist. Das Team benutzte daher:<\/p>\n<ul\n\tclass=\"list text-sans-24 block-list__list\"\n\t>\n\t<li>Abgerundete und einladende Formen f\u00fcr Netflix Jr.\u00a0<\/li><li>Kr\u00e4ftige Farben und verspielte Typografie f\u00fcr Netflix After School<\/li><\/ul>\n<\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"887280607\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":4255544,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#E53297","dept_next_case_accent_color":"","dept_case_video":{"type":"local","id":4425753,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/netflix_kids_-_hello_monday_dept\u00ae_v1-1080p.mp4"},"footnotes":""},"client":[999],"case-category":[42476],"award":[],"person":[39519],"case-industry":[42488,42475],"class_list":["post-4255542","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die neue visuelle Identit\u00e4t von Netflix Kids &amp; Family - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Netflix beauftragte Hello Monday\/DEPT\u00ae, um eine neue, einheitliche visuelle Identit\u00e4t f\u00fcr das Netflix Kids &amp; Family Angebot zu entwickeln.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/de-dach\/case\/die-neue-visuelle-identitaet-von-netflix-kids-family\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die neue visuelle Identit\u00e4t von Netflix Kids &amp; Family - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"Netflix beauftragte Hello Monday\/DEPT\u00ae, um eine neue, einheitliche visuelle Identit\u00e4t f\u00fcr das Netflix Kids &amp; Family Angebot zu entwickeln.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/de-dach\/case\/die-neue-visuelle-identitaet-von-netflix-kids-family\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-06T12:39:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/11\/Netflix-Featured-image-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"688\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/case\\\/die-neue-visuelle-identitaet-von-netflix-kids-family\\\/\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/case\\\/die-neue-visuelle-identitaet-von-netflix-kids-family\\\/\",\"name\":\"Die neue visuelle Identit\u00e4t von Netflix Kids &amp; 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