Skip and go to main content

COVID-19 Playbook

Image

This page is meant as a living document and will be updated during the entire COVID-19 crisis. If you have any questions or suggestions please let us know via the contact form and check out our live events for detailed streams in the coming weeks.

INDEX

Chapter 1. COVID-19 Initiatives and inspiration

Chapter 2. Knowledge base

Here are some external playbooks and informative articles about how to approach this situation:

We also have set up our own articles regarding this situation. Find more related articles at the bottom of this page or check out our Stories page for more.

Chapter 3. Tactics we think you should be thinking about

I. GENERAL AND STRATEGY

II. ADVERTISING

Ad shopping and other paid health checks

III. DATA

IV. Website and content

Questions? We're here to help!

Whoops!

If you're reading this, you unfortunately can't see the form that's supposed to be here. You probably have an ad blocker installed. Please switch off your adblocker in order to see this form.

Still encountering problems? Open this page in a different browser or get in touch with us: [email protected]