Visiting Samsung’s home in Seoul

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For the launch of Samsung’s latest flagship product, the Galaxy S10 | S10+, and their 10th anniversary of the Galaxy S series, Samsung has invited its influencer community to discover the hometown of the brand: Seoul, in South Korea.

Where future begins

For 5 days, 37 so-called “Samsung snapshooters” had the opportunity to discover one of the most exciting cities in Asia. With the motto “Where Future Begins” in mind, the snapshooters immersed themselves in different cultural periods of South Korea. First they traveled back in time by visiting Seoul’s traditional sights, such as Gyeongbokgung Palace or the village of Bukchon Hanok. To get a taste of Seoul in the current day and age, they were taken on an adventure in the urban jungle of the city, or went through Bukhansan National Park to escape the hustle and bustle of the fast-paced city. As a highlight of the trip, the snapshooters were invited to visit the Samsung headquarters in Suwon, where the future of technology is being redefined every day. A visit to the Samsung Innovation Museum and the Samsung d’light flagship store concluded the adventure full of exciting innovation.

In addition to the supporting program, all influencers were provided with a guide, which showed them the best photo opportunities in the city. This gave them the chance to capture the city through the lens of their Galaxy S10+. The photos turned out impressive, and both the snapshooters and Samsung created a lot of nice content for their channels during these sessions.

The content of the snapshooters that was created during the journey, was collected on a microsite to round off the storytelling. A comprehensive social media ad campaign is being shown on this microsite and invites users to explore Seoul through the eyes of the snapshooters. In addition, several travel videos were created based on the video material of the snapshooters, which are shown as video ads as well as serving as openers on the microsite.

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  • 1 million organic reach on the IG channels of the influencers
  • 1,9 million IG Story views on the influencers’ channels
  • 227 pictures and 603 videos were exclusively produced for Samsung
  • 348% Return On Invest
  • 134 Instagram posts made
  • 1,04 million organic reach
  • 106k engagement
  • 1.502 IG Stories made
  • 1,91 million views


Managing Director

Oliver Brügmann


Storytelling meets art gallery with Samsung and the German Roamers

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During the 2017 IFA, Samsung presented what they call “the future of TV” with their new Frame TV which has already made its way from the living-room table to the wall, while also functioning as a private gallery. As a slight teaser, DEPT® developed an authentic storytelling campaign for Samsung with the German Roamers to demonstrate the Frame TV’s impressive combination of entertainment, visuality, and individuality during the IFA.

Spotlight on the stories behind the pictures

Under the theme “My collection: memories for a lifetime” we invited five photographers of the Landscape Photography collective to share their very individual motivations and approaches to photography. They also created gripping content from their travels, which was exhibited together with personal accompanying texts at the “The Frame” Gallery at Stilwerk Berlin.


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Good stories work on all channels

The platform

Selected motifs from the photo series, created exclusively with the Samsung Galaxy S8 | S8+ and Samsung Gear 360, were simultaneously published by the German Roamers via their Instagram Profiles and additionally promoted by Instagram Stories. Samsung in turn picked up the stories on its own social media channels and told them there.

The ten posts and 45 Instagram Stories on the Instagram Channels of the German Roamers reached a total of over two million followers. And also the Samsung The Frame Gallery 2017 was a complete success and was well received by visitors and photographers alike.


  •  13.5k Reactions
  • Increased visibility through the Samsung exhibition “The Frame Gallery 2017”.
  • 418.400 Instagram Story Views


Managing Director

Oliver Brügmann


Conquering Iceland with The German Roamers

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For the launch of the Samsung Gear S3 frontier we sent the German Roamers, Europe’s highest-reach influencer collective, to Iceland. They told gripping stories about the road trip with the Smartwatch and 3.8 million nature fans were there live with them.

The challenge

The challenge in launching the Samsung Gear S3 frontier was to reach outdoor enthusiasts with an online campaign for which the Smartwatch was developed. This required extraordinary storytellers and an emotional link like the German Roamers, Europe’s largest outdoor influencer collective.

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That’s what we do at DEPT® – tell the most gripping stories

Creating content

We decided to launch the Smartwatch with an Icelandic road trip over a period of several days to take it to its limits. The varied landscape enabled the functions of the Smartwatch to be taken up in nature. The influencers route was mapped out by the Samsung Gear S3 frontier, with followers able to experience the road trip live on the landing page in the form of a travel diary. More than 3.8 million users viewed the road trip live feed along with reaching out to 13 million contacts. The resulting content was so convincing that it replaced the classic campaign motifs and was even used for print ads and advertorials.

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Managing Director

Oliver Brügmann

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