Google Kids Space

Designing the Kids Space universe

Imagine a world where ordinary rules don’t apply, and expectations is just a word that’s hard to spell. Where, with every turn, there is something new to discover and where your toaster could suddenly become a rocketship. Welcome to Google Kids Space – an OS that offers personalised age-appropriate and educator-vetted collection of digital content for kids.

google space kids explorers

A brand system for Kids Space

Over the past three years, HELLO MONDAY/DEPT® has worked closely with Google to create the entire brand system for the Kids Space experience.

From defining the overarching TOV and personality of the OS, to establishing a visual language that we applied across all key screens and UI elements, including an extensive illustration library for Avatar customisation, home stream backgrounds and content cards.

Google Kids Space provides a safe and enriching environment for children to interact with technology. Through surprise moments and interest-driven content, the OS inspires kids to become curious explorers of the things they are passionate about.

Home Navigation

A playful set of reactive icons that help to navigate to the different categories: Home, Read, Watch, Play and Make:

Interest picker

Interest icons used in onboarding allow kids to filter content for a more tailored experience:

The sky’s the limit

When you nurture a child’s imagination and spark curiosity, there is no limit to their aspirations; imagine if those kids end up in space because we taught them about it!


Founding Partner, HELLO MONDAY/DEPT®

Anders Jessen

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Illustrating Google Kids Space

GoogleKidsSpace Case 07 1

Imagine a world where anything can be anything and your backpack could suddenly become a rocketship. Welcome to Google Kids Space – a world where kids can customise their own avatar and explore freedom of expression to reflect a real or future version of themselves.

Creating a diverse Kids Space

As part of creating the larger branding system for Google Kids Space,
HELLO MONDAY/DEPT® worked closely with Google to develop a character system that is optimised for customisation.

We created a diverse set of 1,000+ clothes and accessories that are linked to interests, popular culture references and guided by international specialists. In Google Kids Space, kids make the rules!

Avatar builder

Within the avatar builder, kids can customise their own avatar by choosing unique personal features, clothing and accessories, including country-specific attire or even a rocketship backpack.

Creating diverse and inclusive characters

Over 1,000+ personal features – including skin colour, hair styles, clothes and accessories – were created to give kids freedom of choice and expression.


Founding Partner, HELLO MONDAY/DEPT®

Anders Jessen

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