Building an interactive web experience
Philips Hue was looking for a micro-site that could build more inspiration for their products than their existing landing page meethue.com. Based on three key messages, Dept built an interactive web experience to showcase the innovative features of the Hue lamps. These three messages contained ‘Turn on your Imagination, Turn on your Moments and Turn on your Peace of Mind’. Beautiful design, combined with amazing technology provides an inspirational environment for users to experience the product range.
Creating three interactive rooms
What Dept did was not just create a landing page and an introduction video about the product, but also creating three interactive rooms filled with Philips Hue products, which give users the power to interact with the products and experience what they can do. Each room highlighted a different aspect of the product. To give an example, the living room concentrates on the White and Colour Ambiance functionalities of the Philips Hue lamps, while the bedroom shows the possibilities of waking up energized with Philips’ Wake Up Lights, responding to different moods, from concentration and relaxation.
A micro-site that builds more inspiration for Philips products
The design and development teams worked in close co-operation to build the Experience Hue site. Combining our expertise in React.js, digital animation and 3D motion graphics, we built an interactive home which felt real and full of life. It is the perfect setting for users to experience the diverse features offered by the Philips Hue lighting range.
Each interactive room showed high user engagement, with conversion rates of between 12% and 14%. The Netherlands’ version of the website attracted over 120,000 unique visitors between January and August 2017.