Design direction and relaunch for Marc O’Polo
In the rapidly expanding and innovation-driven e-commerce market, the Marc’o Polo Brand Shop is the most important touchpoint in the customer journey, with more than 6.5 million visitors a year. The requirements are correspondingly high: the largest product selection, informative content such as fit guides, sizes and material descriptions and a design that inspires customers and enables them to immerse themselves in the brand world.
Two partners – one vision
With Dept, Marc’o Polo has found a partner with strong design and conceptual skills to develop the foundations for the brand’s realignment in a joint design direction phase and to transfer them to the UX and interface design. The mission: a redesign that meets the requirements of the Marc’o Polo brand as a leading premium casual lifestyle brand right down to the last detail.
The online shop is the most visited touchpoint
Individual approach and customer centricity
Firstly, new customers are emotionally addressed through high-quality brand content and are simultaneously familiarised with the product ranges. Relevant content, products and services are displayed to the customers based on their buying and interaction behaviour. We have developed an individual theme and content modules for this purpose, amongst other things.
Smart design and mobile first
The smart, streamlined design makes it possible to find your way around the site immediately on the first visit. We attached great importance to the site’s optimisation for mobile end devices. In addition to the product focus, the new online shop is more customer-centric and separates, for example, the women’s and men’s shops on the homepage and in the main navigation. The Quick Buy solution makes the mobile shopping experience perfect.