Google Kids Space

Designing the Kids Space universe

Imagine a world where ordinary rules don’t apply, and expectations is just a word that’s hard to spell. Where, with every turn, there is something new to discover and where your toaster could suddenly become a rocketship. Welcome to Google Kids Space – an OS that offers personalised age-appropriate and educator-vetted collection of digital content for kids.

google space kids explorers

A brand system for Kids Space

Over the past three years, HELLO MONDAY/DEPT® has worked closely with Google to create the entire brand system for the Kids Space experience.

From defining the overarching TOV and personality of the OS, to establishing a visual language that we applied across all key screens and UI elements, including an extensive illustration library for Avatar customisation, home stream backgrounds and content cards.

Google Kids Space provides a safe and enriching environment for children to interact with technology. Through surprise moments and interest-driven content, the OS inspires kids to become curious explorers of the things they are passionate about.

Home Navigation


A playful set of reactive icons that help to navigate to the different categories: Home, Read, Watch, Play and Make:

Interest picker

Interest icons used in onboarding allow kids to filter content for a more tailored experience:

The sky’s the limit

When you nurture a child’s imagination and spark curiosity, there is no limit to their aspirations; imagine if those kids end up in space because we taught them about it!

Questions?

Founding Partner, HELLO MONDAY/DEPT®

Anders Jessen

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Scouts Australia

Digital tools to aid the personal growth of youth Scouts in Australia

children smiling in woodland


With 100 years experience in youth development, Scouts Australia is always looking for relevant ways to stay connected with young Australians. The Scout movement is all about building a better world—one where each person is self-fulfilled and plays a constructive role in society.

scouts australia smiling girl in hat

Opportunities to learn & grow

Scouting provides challenging opportunities that help young Australians learn and grow through their achievements. When Scouts Australia decided to revamp their youth program, they wanted to go beyond an updated list of opportunities for Scouts; they decided to change the way Scouts interact with the entire program.

A new vision was established: to create the best digital programming tool for youth members and adults.

After an extensive, industry-wide search, Scouts Australia selected Two Bulls/DEPT® as their partner in the development of this brand new application.

A platform to help Scouts plan & navigate their Scouting journey

While all Scouts pursue opportunities within well-defined disciplines—areas such as community service, environmental studies and the performing arts—it’s also true that every Scouting journey is unique. So, we built a tool that accommodates a high degree of personalisation.

Each Scout has their own Basecamp, where they can see a map of their journey, view achievements and choose activities. They can easily and intuitively follow their own Achievement Pathways and upload photos and videos to record their progress.

The whole system is designed to empower young people to take control of their experience with Scouts Australia while providing relevant and appropriate parental access, as well as effective reporting to help adult leaders continue to grow Scouting in the future.

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A nationwide rollout & growing user base

Scouts Terrain was initially released in June 2020 to an audience of 1,200 highly engaged members of the Scouting community. The program was met with praise and positive feedback.

One month later, in July 2020, Scouts Terrain expanded their roll out. Within six months, the app had reached more than 80,000 Scouts all across Australia.

Questions?

Managing Director, Two Bulls/DEPT®

Jason O’donnell

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HELLO MONDAY/DEPT®

How to Talk to White Kids About Racism

It can be uncomfortable to talk about racism. It can also be hard to know where to start. That’s why two HELLO MONDAY/DEPT® team members with children of colour initiated the creation of an interactive book to give parents simple tools to help them empower their kids to be forces for good.

Creating equity for all people

Racism is a topic that needs to be discussed publicly and honestly. It’s not something that can be solved in a small guide, but we’re hoping that it can be a starting place for families to engage in talks about and actions against racism.

How to Talk To White Kids About Racism is a beginners guide to equip white families to start their journey in life towards fighting racism. It enables an active choice to acknowledge biases, and help to create equity for all people, on an individual and institutional level.

HTWKR case 03

Return of the flipbook

To achieve the faux 2.5D flip-book effect, we wrote a small custom parallax WebGL Shader that can take the different pages’ individual elements and displace them in a single draw call.

HTWKR case 04

Many white parents think that if they don’t talk about race or issues of prejudice, their children won’t have any. But the negative stereotypes are part of the air they’re breathing.

Beverly D. Tatum, Why Are All The Black Kids Sitting Together In The Cafeteria? And Other Conversations About Race.

HTWKR case 05

Questions?

Founding Partner, HELLO MONDAY/DEPT®

Anders Jessen

Discover more

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Sesame Street

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